Post on 09-Jan-2017
Cambridge Judge Business School
Getting started on TwitterDavid Reiner @TechPolicyMPhilGeorgina Cronin @senorcthulhuAndrew Alexander @MrAndrew_A
MPhil in Technology Policy
Session objectives• Understanding what Twitter is• Exploring how to use Twitter effectively• Start tweeting using your new account• Gain confidence with Twitter terminology• Discuss the pros and cons of using Twitter• Learn how to write engaging tweets• 20 Top Tips & Tricks
How many of you were on Twitter prior to this course?
Visitor Resident
Are you a visitor or a resident online?
Conduct a Google Search
Writing a review on Trip Advisor
Tweet regularly about all aspects of your life
Tweet only about professional activities
Create a Facebook Group and invite others to join
BlogOnline shop
Share all the photos you take on Flickr
Update your LinkedIn profile
Visitor Resident
Where are you on the scale?
Twitter culture: separating fact from fiction(not just celebrities tweeting what they had for breakfast)
http://www.flickr.com/photos/tavopp/361730634/
Everyone has an opinion on Twitter...
https://www.flickr.com/photos/yourdon/4159766506/
In groups: one GOOD and one BAD thing you’ve heard about Twitter
https://www.flickr.com/photos/gizmo333/10620404045/
What’s the point of Twitter?
Twitter facts• Faster than earthquakes• Established linguistic and cultural norms• Has global reach: almost 30 languages covered• Is a public space• On average, more than 500 million tweets are sent every
day• Increasingly it’s where researchers are and collaboration
happens
Are you concerned about tweeting because of the apparent dangers?
https://www.flickr.com/photos/mr_t_in_dc/7108362799/
Hands on
Your first tweets…• Write that very first tweet• Follow @TechPolicyMPhil• Follow @CJBSInfolib • Follow your neighbours• Reply to a tweet
#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead
#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead• Should be short and snappy• Check for existing use of your hashtag
More tweets…• Write a tweet with the hashtag #techpol16• Tweet a link to the Tech Policy blog: http://www.blogs.jbs.cam.ac.uk/techpolicymphil/ • Tweet an image• ReTweet a tweet• Favourite a tweet
Writing great tweets• Embrace the informal• Include a picture or link• Thoughtful use of hashtags• Well written; think about your voice• Include others in the conversation• Call to action• What do you want the reader of your tweet to do next?• Be in the moment / capture the social media zeitgeist
DM (Direct Mention)• A private message between you and another
tweeter• You must both follow each other• Accessible through the envelope icon
20 top tips & tricks
Write a meaningful bio and add a good portrait photo to attractfollowers (ditch the egg)
If you only broadcast and never
listen, people will
start to notice and
unfollow you
Manage your Twitter experience (and your other social channels) by maintaining them in one place
Use the search
facility to locate topics that interest
you and to discover
(and follow) people with
similar objectives
Use hashtags to group your tweets by content (and search using hashtags too)
Tweet useful
content – news,
blogposts, websites –
and offer your own
take on their value
Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
Tweet regularly
but not too often,
people might think
you are addicted
rather than engaged
Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
Set aside time in your schedule to
tweet – make it part of
your routine in order to
keep up the momentum
Maintain a balance between how many people you follow and how many follow you
Engage in conversations
and (good-natured)
debate – this is the key to
getting value out of Twitter
Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
Show personality
and humour in your tweets -
no one is going to follow
a Twitter account that could be run
by a robot
Retweet other peoples tweets and others will retweet yours in return
Favourite tweets
that you want to
come back to explore when you
have more time
Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
Set up keyword
search alert
channels, so that tweets
matching your
interests are
gathered
Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
Don’t sit there like a potato! You get out of
Twitter what you put in -
tweet, follow and engage, and you will be rewarded
for your efforts