Real-Time Recruiting: The Role of Twitter in Tech Hiring
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Transcript of Real-Time Recruiting: The Role of Twitter in Tech Hiring
With Amybeth Quinn, Talent Acquisition Partner at HP
REAL-TIMERECRUITING:The role of Twitter in tech recruiting
How to perfect your tweeting tone and style
What are examples of good, bad and ugly Twitter interactions
What goes into a highly effective workflow for recruiting with Twitter
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WHAT YOU’LL LEARN:
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WHAT YOU NEED TO KNOW ABOUT THE TWITTER PLATFORM
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WHAT IS TWITTERALL ABOUT?
What are you doing?
WHEN TWITTER STARTED, THE QUESTION POSEDIN THE POST BOX WAS…
FOR MANY, THIS CONDONED CONSTANT UPDATES ON WHAT THEY WERE EATING FOR LUNCH AND WHEN THEIR AIRPLANE TOOK OFF. TISK, TISK FOR OUR EGOS GETTING IN THE WAY OF ADDING VALUE.
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WHAT IS TWITTERREALLY ABOUT?
What’s happening?TWITTER CHANGED THE QUESTION IT POSED TO…
TWITTER IS ALL ABOUT WHAT’S HAPPENING IN THE WORLD THAT YOU OR YOUR BRAND CAN PROVIDE VALUE TO IN THE FORM OF:
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COMMENTARY
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MOTIVATION
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PROVOCATIVE QUESTIONS
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SUGGESTIONS
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WHY IS TWITTER IMPORTANT FOR TECH RECRUITING?
REACHMillions of tech professionals are active on Twitter, according to ComScore
DATATech pros know they are in-demand. With insights from Twitter, you can show them they are special to you
AWARENESSYou can stay relevant to tech pros even when there are not open opportunities for them
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EMPLOYER BRANDING AND TWITTER
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KEEP YOUR MARKETING MESSAGE CONSISTENT
HP’S OVERALL MESSAGEON CLOUD IS
NOW CLOUD RUNS THROUGH YOUR BUSINESS
ON TWITTER
MAKE #HPHELIONCLOUD YOUR BUSINESS
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IN SOCIAL, THE LINE BETWEEN COMPANY SPONSORED ACTIVITY AND PERSONAL ACTIVITY IS BLURRING
You can use your personal accounts to promote your company’s mission, but you should fully disclose your affiliations
You should support the efforts of your actual tech experts
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FOR YOUR PERSONALACCOUNTS, KEEP CONSISTENTWITH YOUR OWN PERSONA
Use the same name/persona throughout your social media presence
Want to see if you’re keeping consistent? namechk.com
Use the same photo (at least on LinkedIn and Twitter)
NAME PICTURE CHECK
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HELLO
NAMCHKUSE NAMCHK TO SEE IF YOUR USERNAME IS STILL AVAILABLE ON SOCIAL SITES
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ESTABLISH YOURSELF ASA TRUSTED RESOURCETHEY WON’T CARE WHAT YOU KNOW, UNTIL THEY KNOW YOU CARE
Be yourself, professionally of course
Listen first, direct message later80/20 rule for info sharing vs. job-sharing
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Support yourcompany’s Twitterchats and hashtags
Start serial content like “Motivation Mondays” or “Tech Career Tip of the Day”
Re-Tweet your employees with added commentary
Not only re-Tweet industry leaders, but pose questions and challenge them
ADVANCED TRICKS FOR YOUR TWITTER PRESENCE
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FIVE RECRUITING WORKFLOWS FOR TWITTER
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Reply to AB Company.com
Tweet
Dig Data Engineer/Data ScientistBy Dice.com @DiceTechJobs
Dice.com
ABCompanySan Francisco, CA
Salary115,000
View on www.dice.com
Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) …
ABCompany is hiring a Big Data Engineer/Data Scientist in San Francisco, CA #Cassandra #Hadoop #Hive #dice141…
A B
Tweet
ABCompany@ABCompany
Dig Data Engineer/Data ScientistBy Dice.com @DiceTechJobs
Dice.com
ABCompanySan Francisco, CA
Salary115,000
View on www.dice.com
Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.) …
POST YOUR JOBS ON TWITTER WITH #DICE141 (BUT DON’T END THERE)1
BUST THROUGH TWITTER’S 140 CHARACTERS WITH #DICE141 AND SHOWCASE ALL THE INS AND OUTS OF YOUR POSITIONS
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SEARCH FOR TECH PROS WITH DICE’S OPEN WEB PLATFORM
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DIG DEEPER TO SEE A TECH PRO’S SKILLS, PASSIONS AND INTERESTS
Then, export his profile
Decide how you want to connect
And opt for a combo approach, like following him on Twitter first and then sending a follow-up email a few days later
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FOLLOW EVENT, CONFERENCE AND SKILLS HASHTAGS3
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FIND PROSPECTS BY SEEING THE OVERLAP BETWEEN FOLLOWERS
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START ENGAGING TECH PROSON TWITTER5
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SOMETIMES YOU’LL TWEET FIRST
PRIORITIZE YOUR OUTREACH SOMETIMES
YOU’LL FOLLOW FIRST
TWITTER ENGAGEMENTDO’SAND DON’TS
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DO DON’TLET THEM KNOW YOU NOTICEDTHEM
FAN-BOY/FAN-GIRLALL OVER THEIR SOCIAL MEDIA PROFILES
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DO DON’TSHARE CONTENT PRAISING/SHOWCASING YOUR COMPANY’S ACCOMPLISHMENTS
BE A ROBO-TWEETER OF YOUR JOB OPPORTUNITIES
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DO DON’TLET PEOPLE KNOW A LITTLE ABOUT WHO YOU ARE OUTSIDE OF WORK
OPEN THE DOOR TOO WIDE AND BE UNPROFESSIONAL IN PUBLIC FORUMS
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DO DON’TLET YOUR JOB POSTINGS DO SOME PROACTIVE SOURCING FOR YOU
RELY ON ONE TOOL/RESOURCE ONLY – LEARN HOW TO CONDUCT SEARCHES AND CREATE AGENTS
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JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
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