Crowd-funding

LI Jing!lijing@se.cuhk.edu.hk

ScenarioBusiness man with a start-up company!

What you have:!

brilliant and practical ideas!

creative and enthusiastic people!

neat and money-making stuffs!

What you don’t have:!

MONEY! MONEY! MONEY!

What will you do?

Loans from banks?

Problem of loans

Risk

Economic downturn

Restrict lending policies

No!

What you can try

Cloud Computing

Internet

Crowd-funding Websites

Social Media

+Jobs

Chances Community

Economy

Types of Crowd-fundingDonation method

donate money in small increments!

Pre-order method

make online pledges!

pre-buy the order for later delivery!

Reward based method

investors get satisfaction of helping!

immediately get a predetermined reward/item of value!

no equity ownership!

Equity based method

allow large numbers to invest small amounts each online!

receive dividends / investment appreciation based on profits

Crowd-funding Revenue GrowthIncreasing dramatically

What will you do?

Watch the growth of crowd-funding?!

or!Become a part of it?

Our project

Design a new product/service!

Obtain key information: costs, market forecasts, etc.!

Make an innovation plan!

Submit your plan online in early April!

Readers read your plan and fund your project

Some TipsChoose the right project type

Research / survey!

End date vs. monetary goals!

Be realistic when choosing your rewards

Give everyone an opportunity to help!

Tell a story

Pay attention

people’s comments!

Promote

share with your friends!

make it interesting: videos, pictures, etc.

TypeNameLocation

Brief Introduction

Cover PageVideo for promotion

Detailed description

An example-點名時間

About your planAbout me!

Introduce yourself!

What will I do!

A detailed description of your project!

Project development and risk!

Why need your help!

My pledge and reward

What are the advantage of crowd-funding campaigns compared to common business companies?

Discussion

Thank you!Q&A