English: Power of the Crowd - Keynote on Crowd funding, Crowd sourcing and Crowd Movement (English)
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Powered by (C) J.W. Alphenaar Power of the Crowd Crowd movement Crowd funding en Crowdsourcing Including 10 tips for successful crowdsourcing
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Transcript of English: Power of the Crowd - Keynote on Crowd funding, Crowd sourcing and Crowd Movement (English)
Powered by (C) J.W. Alphenaar
Power of the Crowd
Crowd movement Crowd funding en Crowdsourcing
Including 10 tips
for successful
crowdsourcing
J.W. Alphenaar• Public speaker
• Blogger and writer
• Trendwatcher
• Creator of first crowdsourced movie ever in 2009
• Winner of the co-creation award 2010
To make ideas happen
• Time
• Planning
• Expertise
• Money
You need
I don’t get it Who wants that?
You’re not the classical type of
entrepreneurNo market research?
I’m just an intern
Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
I’m sorry. There are no cases in this public presentation. Ask me if you want them.
To make ideas happen
• Time
• Planning
• Expertise
• Money
You need
10 tips for successful crowdsourcing
On february 21st 2010, I published the 10 tips for successful crowdsourcing on SlideShare. !These tips we used by several international crowdsourcing projects. !Here you will find the revised version
1 Define your crowd
Is the crowd a specific group or everybody? Which Social Networks would work best for your crowd? Where can you find your crowd? Look for your crowd in specific groups on LinkedIn, Facebook, etc... How can you best reach the crowd?
2 Be sound and clear
Make your call to the crowd as clear as possible. The crowd must have no quesFons about your call. It should not be interpreted in different ways. The crowd must understand what your asking. So take your Fme in describing your call.
3Make clear to your crowd how the total process will work Define all steps in the proces, i.e.:
ContribuFon SelecFon VoFng
Describe the process
4 Deadlines!!!!
Give the crowd a deadline, so they will come to acFon. No deadline, means no urgency, means no results. The crowd would like to know how much Fme they have.
5 Reward system
What will you give back to the crowd? How will all contribuFons be rewarded? Will only the best contribuFons be rewarded? Consider other moFvators than money alone. Check my slides on Crowdsourcing and HumanisFc Psychology
6No maNer what reward system you use, always give credits to the crowd. People like to get credits for their work/ideas. Don’t take the credits yourself.
Give credits
7 Keep involved!
Join the conversaFon with the crowd Make sure your management is involved as well If the crowd has quesFons, give answers You have to be the Coach for your crowd
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Always respond to contribuFons No maNer whether the contribuFon is useful or not A good response to a non-‐useful contribuFon can lead to a useful contribuFon
Feedback
9 Let the crowd decide
Consider a voFng system where the crowd can choose the best contribuFons
This will make sure that the chosen contribuFon(s) fit beNer to your target audience
110For Crowdsourcing you can use all kind of different social networks. Make sure you have one central point where it all comes together. It’s beNer for you to control It’s nicer for the crowd to see the whole picture.
One central point
I’m sorry. There are no cases in this public presentation. Ask me if you want them.
To make ideas happen
• Time - the crowd
• Planning - the crowd
• Expertise - the crowd
• Money - the crowd
You need
Just a good idea!
The crowd turns the world upside down and is unstoppable
Join the movement!
Prove the power of the crowd and share these slides to spread the message and give me the opportunity to get international speaker slots!
I need your
• Experienced keynote speaker (over 300 gigs done)
• Inspirational
• Renewing
• Surprising
Contact me now!
@jwalphenaar• http://nl.linkedin.com/in/jwalphenaar/
