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Tumblr enables you to create and tell extraordinary stories to a passionate,

highly-engaged audience.

Complete creative control of the open web

A massive, engaged audience

What makes Tumblr unique?

Website Social Network

We’re the best of both worlds. Create something that truly reflects your brand vision while tapping into a community

of users from all over the world.

Not limited to a single media type. No design restrictions.

No character limits.

Other networks

Tumblr gives you a blank canvas to create and tell your brand story through text, pictures, animation, music, video, and more.

One post. Multiple touchpoints.Posts are published to your blog and to your followers' dashboards.

Custom URL

blog.dennys.com

SEO Optimized Engaged Network

Your blog is better than a profile or fan page.

Mobile OptimizedAnalytics

The DashboardA personally-curated feed of things users love from blogs they follow, updated in real-time. Your posts are published to both your blog and

your followers' dashboards.

Sources: comScore, Q4 2013. Tumblr Internal Metrics, Q4 2013.

80M+Posts per day

16Minutes spent per session. #1 in the top 100 properties on comScore

+

169MMonthly global uniques

+

50%Female

50%Male

55+15%

35-5429%

18-3441%

13-1715%

Sources: comScore, Q4 2013.

Engagement on Tumblr

Build a following. Create stuff they’ll love. Watch your content travel.

Content is the language of Tumblr and our engagement tools make it easy to facilitate conversation. Watch your content get

endorsed through Hearts and Reblogs.

Reblogs give your stories visibility and longevity.When users reblog your content, your stories get amplified across

the network and earn impression over time.

When a user reblogs your content...

it shows up on their blog, which protects your brand identity.

Reblogs also appear on followers’ dashboards...

→

which can then lead to discovery of new blogs and content.

Make Tumblr your content hub.We’re friendly. Push and pull content easily from

different platforms and networks.

#1 in engagement among all comScore properties

Users Tumblr

16

10

4

3

Average # of Minutes Per Session

Sources: comScore, Q4 2013.

How are brands telling stories on Tumblr?

Community-driven

disneyparksphotoproject.tumblr.com

The Looking Glass

samsungcamera.tumblr.com

Samsung Camera

Community-driven

capitolcouture.pn

The Hunger Games Capitol Couture

Immersive (in-world)

mrwolfdog.com

Old Spice Mr. Wolfdog

Immersive (in-world)

alansfacebook.tumblr.com

The Hangover III Alan’sFaceBook

Immersive (in-world)

http://andisbetter.tumblr.com/

Ford And is Better

Inspiration & Lifestyle

eatdrinkthinkgo.tumblr.com

Hyatt Eat Drink Think Go

Inspiration & Lifestyle

nowyourecooking.tumblr.com

Now You’re Cooking

Inspiration & Lifestyle

targetstyle.tumblr.com

Target on the dot.

Commerce-Driven

How can you promote your stories on Tumblr?

Sponsored Posts The post is the ad unit.

RadarWith 120M daily impressions, this highly visible and coveted spot on the Dashboard drives huge increases in blog traffic and engagement.

Sponsored WebReach an audience beyond your core followers and engage with the larger Tumblr community through the Dashboard.

MobileLeverage the immersive power of mobile and reach a huge and growing audience in a highly-coveted target demographic through posts delivered to the mobile Dashboard.

SpotlightA directory of handpicked blogs from throughout the community. It’s the place to be found and followed on Tumblr.

Measure

Tumblr AnalyticsSponsor Analytics lets brands visualize key metrics that help improve their content strategy and generate higher engagement. You can see paid and earned impressions from the Dashboard, mobile apps, and web-facing blogs, as well as engagement (notes and clicks), audience growth, and the performance of your competitors.!!!

Only available to advertisers on Tumblr!!

Specific dates can be set to track individual campaigns!!

All Data is Exportable to CSV!!

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Union Metrics is built on the full-fidelity Tumblr firehose of data. The data is licensed from Gnip and includes more than 100 million public data events per day from Tumblr including all posts and Notes. The tool also provides keyword-based data to gauge the behavior of the whole Tumblr audience around specific topics.!!!

Identify influencers and brand advocates!!

Analyze content effectiveness!!

Analyze tagging strategy!!

Competitive benchmarks!!!!!