Post on 29-Jan-2018
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The Status Quo
When did fact checking and
journalism go their separate ways?
Jon Stewart
The Status todayMain Source of News (Digital News Report 2017)
64%
33%
4% 5%
24%
58%
21%
5% 5%9%
49%
15%
6% 6%
37%39%
10%7% 7%
45%
28%
7% 7%11%
51%
Online (incl. SM) Social media Radio Printed n/papers TV
18-24 25-34 35-44 45-54 55+
Younger Older
The Status todaySocial Media as Source of News (Digital News Report 2017)
27%
51%
20%
41%
18%
38%
17%
29%
2013 2014 2015 2016 2017
USA UK Germany France Japan
2529
31 31 32 32 32 33 33
39 40 4042 42 42
44 44 45 4547 47 48 48
54 54
65 66 67
Tu
rke
y
Ire
lan
d
Po
lan
d
Ru
ssia
Au
stra
lia
Jap
an
UK
Fra
nce
Sw
ee
de
n
S.
Afr
ica
Arg
en
tin
a
S.K
ore
a
Ge
rma
ny
Ho
ng
Ko
ng
Ma
laysi
a
Sp
ain
UA
E
Ca
na
da
Co
lom
bia
Me
xic
o
US
Bra
zil
Ita
ly
Ne
the
rla
nd
s
Sin
ga
po
re
Ch
ina
Ind
ia
Ind
on
esi
a
Distrusted in 82% of countries
50%
-10 -6 -4 0+2 -10
All-time low in 17 countries
Trust in Media Plunges to All-Time Lows2017 Edelman Trust Barometer
Y-to-Y Change+−NeutralsDistrusted Trusted
Richard Edelman, CEO
“People now view media as part of the elite, [..] The lack of trust in media has also given rise to the fake news phenomenon […]”
-3 -7 -5 +2 -6 -13 -3 -2 -5 -3 -5 -15 -10-10 -11 -6 -2 -1 -6 -8 +3 +4
News Media vs Social MediaSeparate Fact From Fiction (Digital News Report 2017)
51%47% 46%
44%42% 41% 40%
38%
33%
19%
24%28%
36%
20%
15%18%
27%
20%24%
28%
CAN IRE SPA GER DEN UK AUS USA FRA GRE
News Media Social Media
24% agree Social media does a good job in separating fact from fiction
40% agree the traditional news media does a good job in separating fact from fiction
Is the problem real?
Fake news is a real problemReal life examples
Source: Buzzfeed.com
The economics of fake newsEasy to make
Fake 'celebrity' social media account ~ $2,600 (£2,044)
Discredit a journalist ~ $55,000 (£43,000)
Run a 12-month political campaign to change people's opinions ~ $400,000 (£314,000).
Source: “The Fake News Machine: How Propagandists Abuse the Internet and Manipulate the Public”., June 2017, A TrendLabs Research Paper
The effects of the problemFake news cost a lot
"Cyber troops" are being used by governments to manipulate public opinion. They are using the same tools and techniques as the authoritarian regimes,. Maybe the motivations are different, but it's hard to tell without the transparency.
Samantha Bradshaw, Lead Author, Computational Propaganda Research Project, Oxford Internet Institute
“ The Trust Barometer makes it clear that when people trust a company, they buy their products”
“ In the face of an expanding universe of information, every day feels like April Fool’s Day”
Ed Williams, CEO, Edelman UK
What happens is posted,
but has what’s posted really happened?
In Social Media, huge masses of information are produced by
huge numbers of sources and delivered to huge audiences.
Some are bound to be fake...
The
Challenge
How can we help people
distinguish truth from lies?
The Solution
Even the hardest problems
have an answer
Find social media content from a variety of sources
Bring everything together in one place,
a Truly Media collection
Aggregate Content
FindOrganize social media content
Share your work in real time with colleagues anywhere in the world
Network within or with other organisations
Curate Content
OrganizeVerify together, in real time.
A toolkit of the most effective verification tools
Checklist that helps information gathering & decisions making
Check content
Verify
An innovative collaborative verification tool
Co-financed by Google
One single tool for Aggregation, Management & Verification of Content
Strong, multidisciplinary team with extensive experience in the field
Unfair AdvantagesA unique solution
Innovation driven
Designed, developed and tested with media industry leaders [ DW ]
Early AdoptersGlobal recognition, early on
• Germany's public international broadcaster with content available at 30 languages
• A public-service radio and television broadcaster in Germany.
• A non-profit investigative newsroom in the German-speaking world
• The largest press agency in Germany with offices in 100 countries.
• A regional public broadcasting corporation serving the southwest of Germany.
• The public broadcaster for the federal states of Thuringia, Saxony and Saxony-Anhalt in Germany.
• A German national and international television news service
• A German public-broadcasting institution in Germany.
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