Funded by

An innovative collaborative verification tool

Funded by

The Status Quo

When did fact checking and

journalism go their separate ways?

Jon Stewart

The Status todayMain Source of News (Digital News Report 2017)

64%

33%

4% 5%

24%

58%

21%

5% 5%9%

49%

15%

6% 6%

37%39%

10%7% 7%

45%

28%

7% 7%11%

51%

Online (incl. SM) Social media Radio Printed n/papers TV

18-24 25-34 35-44 45-54 55+

Younger Older

The Status todaySocial Media as Source of News (Digital News Report 2017)

27%

51%

20%

41%

18%

38%

17%

29%

2013 2014 2015 2016 2017

USA UK Germany France Japan

2529

31 31 32 32 32 33 33

39 40 4042 42 42

44 44 45 4547 47 48 48

54 54

65 66 67

Tu

rke

y

Ire

lan

d

Po

lan

d

Ru

ssia

Au

stra

lia

Jap

an

UK

Fra

nce

Sw

ee

de

n

S.

Afr

ica

Arg

en

tin

a

S.K

ore

a

Ge

rma

ny

Ho

ng

Ko

ng

Ma

laysi

a

Sp

ain

UA

E

Ca

na

da

Co

lom

bia

Me

xic

o

US

Bra

zil

Ita

ly

Ne

the

rla

nd

s

Sin

ga

po

re

Ch

ina

Ind

ia

Ind

on

esi

a

Distrusted in 82% of countries

50%

-10 -6 -4 0+2 -10

All-time low in 17 countries

Trust in Media Plunges to All-Time Lows2017 Edelman Trust Barometer

Y-to-Y Change+−NeutralsDistrusted Trusted

Richard Edelman, CEO

“People now view media as part of the elite, [..] The lack of trust in media has also given rise to the fake news phenomenon […]”

-3 -7 -5 +2 -6 -13 -3 -2 -5 -3 -5 -15 -10-10 -11 -6 -2 -1 -6 -8 +3 +4

News Media vs Social MediaSeparate Fact From Fiction (Digital News Report 2017)

51%47% 46%

44%42% 41% 40%

38%

33%

19%

24%28%

36%

20%

15%18%

27%

20%24%

28%

CAN IRE SPA GER DEN UK AUS USA FRA GRE

News Media Social Media

24% agree Social media does a good job in separating fact from fiction

40% agree the traditional news media does a good job in separating fact from fiction

Is the problem real?

Fake news is a real problemReal life examples

Source: Buzzfeed.com

The economics of fake newsEasy to make

Fake 'celebrity' social media account ~ $2,600 (£2,044)

Discredit a journalist ~ $55,000 (£43,000)

Run a 12-month political campaign to change people's opinions ~ $400,000 (£314,000).

Source: “The Fake News Machine: How Propagandists Abuse the Internet and Manipulate the Public”., June 2017, A TrendLabs Research Paper

The effects of the problemFake news cost a lot

"Cyber troops" are being used by governments to manipulate public opinion. They are using the same tools and techniques as the authoritarian regimes,. Maybe the motivations are different, but it's hard to tell without the transparency.

Samantha Bradshaw, Lead Author, Computational Propaganda Research Project, Oxford Internet Institute

“ The Trust Barometer makes it clear that when people trust a company, they buy their products”

“ In the face of an expanding universe of information, every day feels like April Fool’s Day”

Ed Williams, CEO, Edelman UK

What happens is posted,

but has what’s posted really happened?

In Social Media, huge masses of information are produced by

huge numbers of sources and delivered to huge audiences.

Some are bound to be fake...

The

Challenge

How can we help people

distinguish truth from lies?

The Solution

Even the hardest problems

have an answer

Find social media content from a variety of sources

Bring everything together in one place,

a Truly Media collection

Aggregate Content

FindOrganize social media content

Share your work in real time with colleagues anywhere in the world

Network within or with other organisations

Curate Content

OrganizeVerify together, in real time.

A toolkit of the most effective verification tools

Checklist that helps information gathering & decisions making

Check content

Verify

An innovative collaborative verification tool

Co-financed by Google

One single tool for Aggregation, Management & Verification of Content

Strong, multidisciplinary team with extensive experience in the field

Unfair AdvantagesA unique solution

Innovation driven

Designed, developed and tested with media industry leaders [ DW ]

Early AdoptersGlobal recognition, early on

• Germany's public international broadcaster with content available at 30 languages

• A public-service radio and television broadcaster in Germany.

• A non-profit investigative newsroom in the German-speaking world

• The largest press agency in Germany with offices in 100 countries.

• A regional public broadcasting corporation serving the southwest of Germany.

• The public broadcaster for the federal states of Thuringia, Saxony and Saxony-Anhalt in Germany.

• A German national and international television news service

• A German public-broadcasting institution in Germany.

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Offline & online+30 210 6874 300

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