Post on 20-Aug-2015
February 16th, 2010
by
Automotive intelligence covering new car prices, best car deals and more
The Truth Will Prevail
During the last month, TrueCar acquired actual sales transaction data for more than 43% of all new vehicles sold within the United States. We continue to work to grow this number aggressively. As of January 2010, this represents more than 300,000 vehicles sold nationally.
TrueCar is insatiable about data and our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.
We obtain our data directly from car dealers, respected dealer management system (DMS) providers, and well-known data aggregators within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.
TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
Model
Toyota Recall Changes the Auto Industry
1Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Corolla Competitive Set Before and After the Recall *
Customers Migrating out of Toyota are Conquested by Competitors
Camry Competitive Set Before and After the Recall *
Price/Cost Change
-0.32%
-0.43%
-1.94%
+0.51%
+0.20%
+ 25.65%
+ 14.29%
+ 5.90%
+ 13.29%
- 11.06%
-1.92%+ 33.33%
Hyundai Elantra
Ford Focus
Chevrolet Cobalt
Honda Civic
Nissan Sentra
Kia Forte
Percentage Change in Web Traffic on TrueCar.com
TOYOTA
PER
CEN
TAG
E C
HA
NG
E
20%
30%
0%
10%
-10%
-30%
-20%
- 40%
KIA FORD
HONDANISSAN
25% FORD
25% HONDA
20%
10%
5%
15% Ford25%
Honda25%
Hyundai20%
Nissan10%
Kia5%
Other15%
Change inWeb Traffic Model
Price/Cost Change
- 1.80%
- 1.78%
+ 0.37%
+ 0.45%
- 0.80%
+ 26.81%
+ 26.39%
- 7.53%
+ 11.17%
+ 11.88%
- 2.47%- 24.70%
Hyundai Sonata
Ford Fusion
Chevrolet Malibu
Honda Accord
Nissan Altima
Kia Optima
Change inWeb Traffic
”Before recall” refers to the time period prior to the Toyota recall – January 1, 2010 to January 20, 2010. “After recall” refers to the time period following the Toyota recall – January 21, 2010 to February 3, 2010.
HYUNDAI
CHEVROLET
Toyota Corolla Toyota Camry- 44.53% - 35.34%---- ----
Score
TrueCar Price Flex Score
2
Least Flexible 2009 Models
ModelMake
Aspen
ForTwo
A3
XC60
XC90
Smart
Chrysler
Audi
Volvo
Volvo
1-Series
XC70
BMW
Volvo
XLRCadillac
A8
Lucerne
Audi
Buick
3
3
23
23
23
25
25
27
29
32
94
100
89
89
87
84
80
78
76
74
Score
Most Flexible 2009 Models
ModelMake
Ridgeline
MX-5 Miata
Civic
Grand Cherokee
Eclipse
Mazda
Honda
Honda
Jeep
Mitsubishi
C-Class
Elantra
Mercedes-Benz
Hyundai
EosVolkswagen
Routan
Nitro
Volkswagen
Dodge
What is the TrueCar Price Flex Score?
The TrueCar Price Score measures the elasticity of trans-action price by model. The Price Flex Score calculation dynamically incorporates the factors that effect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike
a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Here are the 2009 and 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.
Score
Least Flexible 2010 Models
ModelMake
Q5
Q7
Navigator
ZDX
H2
Audi
Audi
Lincoln
Acura
Hummer
Canyon
A5
GMC
Audi
ColoradoChevrolet
1-Series
Traverse
BMW
Chevrolet
8
3
11
13
14
15
16
18
20
20
91
100
89
88
87
84
79
77
77
74
Score
Most Flexible 2010 Models
ModelMake
PT Cruiser
Ridgeline
Titan
MX-5 Miata
Eclipse
Honda
Chrysler
Nissan
Mazda
Mitsubishi
Civic
Cayenne
Honda
Porsche
VersaNissan
SLK-Class
XF
Mercedes-Benz
Jaguar
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
TrueCar Price Flex Score (continued...)
3
Least and Most Flexible 2009 Vehicles ( by Body Type )
Least Flexible ModelBody Type
BMW 1-Series (Score: 25)
Smart ForTwo (Score: 3)
GMC Sierra (Score: 45)
Audi A3 (Score: 23)
Chrysler Aspen (Score: 3)
Coupe
Convertible
Pickup
Sedan
Sport Utility
Chevrolet Express Cargo (Score: 48)
Most Flexible Model
Mazda MX-5 Miata (Score: 94)
Honda Civic (Score: 89)
Honda Ridgeline (Score: 100)
Mercedes-Benz C Class (Score: 84)
Jeep Grand Cherokee (Score: 89)
Volkswagen Routan (Score: 76)Van
This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by largest percent discount off MSRP. Generally, incentives are active throughout the month in which TrueTrends by TrueCar is released. Though active at the time of the report’s release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
Least and Most Flexible 2010 Vehicles ( by Body Type )
Least Flexible ModelBody Type
BMW 1 - Series (Score: 20)
Audi A5 (Score: 16)
GMC Canyon (Score: 15)
Audi A3 (Score: 20)
Audi Q5 (Score: 3)
Coupe
Convertible
Pickup
Sedan
Sport Utility
Ford Econoline (Score: 44)
Most Flexible Model
Mazda MX-5 Miata (Score: 88)
Honda Civic (Score: 84)
Honda Ridgeline (Score: 91)
Mitsubishi Lancer (Score: 84)
Chrysler PT Cruiser (Score: 100)
Mazda 5 (Score: 75)Van
Largest Total 2010 Incentives for February
Top Models
1
Make / ModelRank % Discount From MSRP
2010 Toyota Tundra 2WD Truck 23%
2010 Hyundai Sonata 18%
2010 Pontiac Vibe 18%
2010 Mitsubishi Galant 18%
2010 Chrysler PT Cruiser Classic
$ Incentives
$5,500
$3,500
$3,000
$4,000
$3,000
MSRP
$24,405
$19,420
$16,820
$22,344
$18,995
2
3
4
5 16%
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Greatest Discounts
4
1
Make
Top 2009 Makes Top 2010 Makes
Top 2009 Models Top 2010 Models
Rank % Below MSRP
HUMMER 19%
Buick 17%
Chevrolet 17%
Dodge 16%
Saab
2
3
4
5 15%
1
MakeRank % Below MSRP
Ford 13%
Chrysler 12%
Hyundai 11%
Jeep 10%
Lincoln
2
3
4
5 10%
1
Make / ModelRank % Below MSRP
2009 Nissan Titan 26%
2009 Chevrolet Cobalt 22%
2009 Kia Sorento 20%
2009 Dodge Ram 1500 19%
2009 HUMMER H3
2
3
4
5 19%
1
Make / ModelRank
Ford RangerFord Ranger 17%
2010 Hyundai Sonata 17%
2010 Jeep Grand Cherokee 17%
2010 Jeep Commander 16%
2010 Chevrolet Cobalt
2
3
4
5 16%
% Below MSRP
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Top 2009 Makes
% B
ELO
W M
SRP
6%
11%
16%
21%
31%
26%
HummerBuickChevroletDodgeSaab
SEPTEMBER OCTOBER NOVEMBER DECEMBER
How Do I Use This?
The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2009 and 2010 vehicles with average transaction prices that comprise the greatest percent off the make’s or model’s average MSRP.
Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
5
ModelBody Type% Below MSRP
Nissan Titan 26%
Chevrolet Cobalt 22%
Kia Sorento 20%
Chevrolet Corvette 19%
Kia Optima
Coupe
Pickup
Sport Utility
Convertible
Sedan 19%
Chevy Express Cargo Van 15%
Nissan Cube 6%
Van
Wagon
ModelBody Type% Below MSRP
Ford Ranger 17%
Hyundai Sonata 17%
Jeep Grand Cherokee 17%
Chevrolet Cobalt 16%
Volvo XC70
Sedan
Pickup
Sport Utility
Coupe
Wagon 15%
Volvo C70 14%
Toyota Sienna 11%
Convertible
Van
Best Day of the Month to Buy a Car
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Consumer Tip of the Month
Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short term forecasts. Our projections, over the next 31 days, suggest that the best day to buy a car will be on February 27th, and the worst day to buy a car will be on March 12th.
PRO
JEC
TED
AVE
RA
GE
DIS
CO
UN
T
4.5%
5.0%
5.5%
6.0%
6.5%
7.0%
Best Day to Buy a VehicleFebruary 27th, 2010Average Discount: 6.52%
Worst Day to Buy a VehicleMarch 12th, 2010Average Discount: 5.45%
2/17/10 2/21/10 2/25/10 3/01/10 3/05/10 3/09/10 3/13/10 3/1710
Feb 27, 2010
Mar 12, 2010
Top Vehicles ( by Body Type )
Top Vehicles (overall)
Greatest Price Drop Month Over Month
1
Year / Make / Model / TrimRank $ Drop From Last Month
2010 Ford Mustang 2dr Coupe GT Premium -$910
2010 MINI Cooper Hardtop 2dr Coupe S -$891
2010 Ford F-150 4WD SuperCrew 145" XLT -$850
2010 Volvo XC60 AWD 4dr 3.2L w/Moonroof -$607
2010 Lexus GX 460 4WD 4dr
2
3
4
5 -$468
Year / Make / Model / TrimBody Type $ Drop From Last Month
2010 Ford Mustang 2dr Coupe GT Premium -$910
2010 Ford F-150 4WD SuperCrew 145" XLT -$850
2010 Volvo XC60 AWD 4dr 3.2L w/Moonroof -$607
2010 Honda Accord Sedan 4dr I4 Auto LX -$412
2010 Lexus IS 250C 2dr Conv Auto
Pickup
Coupe
Sport Utility
Sedan
Convertible -$272
2009 Nissan cube 5dr Wagon CVT SL -$178
2010 Toyota Sienna 5dr 7-Pass Van CE FWD -$110
Wagon
Mini-van
6
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. TrueCar also ranks the trims with the overall greatest drop in price from January 13th, 2010 to February 9th, 2010.
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
Acura MDX 27
Infiniti G37 47
Chevrolet Tahoe 49
Toyota Venza 50
Kia Borrego
2
3
4
5 52
Hyundai Santa Fe 63
GMC Yukon Denali 64
Nissan Cube 64
Kia Rio
6
7
8
9 67
Chevy Silverado 2500 HD10 69
1
Make / ModelRank Days in Inventory
Saab 9-3 386
Chevrolet Cobalt 274
Chevrolet HHR 258
Chevrolet Impala 256
Volkswagen Routan
2
3
4
5 246
Hyundai Accent 239
Honda Civic 237
Chevrolet Aveo 232
Honda Accord
6
7
8
9 231
Chevrolet Corvette10 229
Shortest to Longest ( by Body Type )Industry Wide Average Days to Turn for January: 53 Days
Shortest and Longest Days in Inventory 1
9
Make / ModelRank Days in Inventory
Sport Utility 34
Wagon 57
Hatchback 59
Sedan 59
Coupe
2
3
4
5 62
Pickup 636
Van 67
Pickup
7
8 73
Convertible 106
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
Lexus GX 460 10
Acura MDX 10
Cadillac Escalade 11
Chevrolet Equinox 12
Chevy Suburban C1500
2
3
4
5 12
Infiniti G37 12
Lexus LX 570 12
Hyundai Tucson 12
BMW X5
6
7
8
9 13
Hyundai Santa Fe10 13
1
Make / ModelRank Days in Inventory
Volvo C70 90
Hyundai Sonata 89
Kia Forte 85
Chevrolet Malibu 81
Dodge Grand Caravan
2
3
4
5 81
Honda Insight 77
Hyundai Elantra 73
Dodge Avenger 72
Ford Mustang
6
7
8
9 69
Jaguar XF10 68
January’s Shortest and Longest Days in Inventory
TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank both by overall shortest/longest days in inventory as well as by category. Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.
7Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of 2009 model year vehicles sold within the last month versus vehicles of any other model year sold. Gen-erally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on any 2009 model in order to make room for a 2010.
Model Year Share
Highest Percentage of 2009 Vehicles Sold
8
Lowest Percentage of 2009 Vehicles Sold
Make / ModelRank % of Sales
1 Subaru 1%
Lexus 1%
Scion 2%
Buick 2%
Toyota
2
3
4
5 2%
Mazda 3%
Mercury 3%
Land Rover 3%
Volvo
6
7
8
9 3%4%
1
Make / ModelRank
Saab
Smart
Suzuki
Infiniti
Hummer
2
3
4
5
Kia
Hyundai
GMC
Chevrolet
6
7
8
9Mini10
% of Sales
98%
81%
61%
47%
45%
37%
29%
26%
26%17%10 Ford
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Between 2009 and 2010 vehicles, 2010 shares 89% of total sales.
89%2010 Vehicles
11%
Febtuary 16th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 9
Appendix
About Us
TrueCar (www.truecar.com) is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge - so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about
Contact Us
TrueCar, Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) 200-2000info@truecar.com
Visit us at www.truecar.com
marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.
Disclaimer
This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may
include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.