Welcome toTrue Beauty Photography

Your Destination for Luxury Bridal Services

True BeautyForm of Ownership

Limited Liability Partnership

Each owner has equal equity and each is only responsible for the amount equal to her investment

True Beauty• Features

• Manicures • Pedicures• Massage• Make up• Hair Updos

• Benefits• Luxury• Relaxation• Lasting

Memories• Professionalism• Invigoration

True BeautyTarget Audience• Women • in the far Northern California region• who are getting married in the near

future• who need pampering and relaxation• Friends & Family of these women

True BeautyDirect Competition• Kevin Lahey Photography• Pink Photography• Shasta Living Memories Photography• Mt Shasta Golf Resort

Indirect Competition• Sacred Mountain Spa• Creative Healing Alternatives

Start Up CostsLocation

Deposit 780Rent 260Utility Deposits 108Upgrade Costs

Lighting 400Plumbing 1250Electrical 350Phoneline Installation 250Flooring 2000High Speed Internet Installation 150

Storefront Sign 350

Governmental CostsBusiness & Liability Insurance 1100DBA/Ficticious Business License 65Partnership Agreement 80Business License 76Health Department Approval 175

On site TechnologyComputer 950Software Quickbooks 400Phones 30Printer/Scanner/Fax/Copier 150

Start Up Costs (Cont.)Reception Area Furniture

Desk 250Chairs 200Display Racks 300Cabinetry 800

Back Office FurnitureDesk (Ikea) 250Office Chairs (Ikea) 150File Cabinets 200Storage Cabinets (Bi Mart) 300

Office SuppliesFile Folders 25Appointment Books 30

Pens, tape, staplers, paper, calculator, etc) 550Printer Toner/Ink 120

Start Up Costs (Cont.)Work Stations

Massage Tables (2) 500Shampoo Station (2) Salon Equipment International 2198Hair Style Stations (2) Salon Equipment International 1300Nail Station (Salon Equipment International) 720Nail Tech Kit (Amazon) 155

MarketingBusiness Cards (4,000) Postal Connections 356Brochures (250) 60

NCTV Menu Channel Commercial (6 months) 600Service Tools

Primary Camera Crown Camera 1800Back Up Camera Crown Camera 800Massage Oils, Lotions, sheets 300Makeup 2000

Hair Style Products (hairspray, mousse, gel, etc) 200

Hair Style Tools (Curling Irons, Blow Dryers, Combs, etc) 350Hair Pins & Accessories 50Photo Album Supplies (10 albums) 500

Total Start Up Cost Estimate

$23,988

0

20

40

60

80

Yes 74 69 64 55

Maybe 21 29 27 31

No 5 2 9 4

Married in past12months

Married 1-5yearsago

Married 6-15yearsago

Married 16+ years

Market Research

Brides surveyed that would have used a service like True Beauty Photography and Bridal Salon Services

0

20

40

60

80

100

Yes 86 41 94 58

Maybe 2 12

No 14 59 4 30

Marrying inSiskiyou County

Have a PamperPlan

Hiring prophotographer

Hiring a probeautician

Market Research

Brides-to-be in 2010

Market Research Conclusions

• Women are increasingly stressed during wedding planning

• Most brides do not have “Pamper Plans” to relax before the big day

• Many brides are already hiring a professional photographer

• Many brides are not benefiting from a professional beauty consultant for their wedding

• A Bridal Salon & Photography joint service is a needed service in Siskiyou County

Marketing

• Reserve Vendor booths at Bridal Faires in Medford, Redding, and Yreka

• Join Chambers of Commerce and provide brochures to be displayed at the Chambers

• Create interactive website where clients can see photos and videos of services and make appointments by email

• Join online communities like www.TheKnot.com and www.TheNest.com.

Marketing (Cont.)

• Create a blog for brides-to-be to read and get ideas from

• Build social media profiles to connect with Brides-to-be

• Paid advertising on dating sites like www.Match.com and on bridal sites like www.DavidsBridal.com

• Sponsor community events like Dinner and Dance Galas to create public awareness of services

• Offer referral incentives to clients (tell a friend, get a service)

The First Step:

Consulting

Jessica Murr is the Coordination Consultant

• Wedding Colors and Theme

• Flowers and accessories

• Week of Wedding Itinerary

• Schedule Beauty Appointments

• List of Posed Portraits

The Second Step:

Relaxing

Samantha McClun is the Masseuse and Nail Technician

• 30 and 60 minute massages

• 3 oil/lotion scent choices

• Relaxing Manicures

• Luxury Pedicures

The Third Step:

Wedding Day Hair and Makeup

Desiree Ferrari is the Hair Stylist and Makeup Artist

• Updos for any length hair

• Newest trends in bridal beauty

• Spectrum Makeup for all complexions

• Accommodating for all hair and skin types

The Last Step:

Wedding Portraits to last a Lifetime

Jenny Oliver is the Photographer

• Multiple poses

• Studio and on-location services

• Photo editing and retouching

• Digital copies of every shot

• Quality shots and story book album