True Beauty Power Point
-
Upload
davestemptress -
Category
Education
-
view
2.369 -
download
3
description
Transcript of True Beauty Power Point
Welcome toTrue Beauty Photography
Your Destination for Luxury Bridal Services
True BeautyForm of Ownership
Limited Liability Partnership
Each owner has equal equity and each is only responsible for the amount equal to her investment
True Beauty• Features
• Manicures • Pedicures• Massage• Make up• Hair Updos
• Benefits• Luxury• Relaxation• Lasting
Memories• Professionalism• Invigoration
True BeautyTarget Audience• Women • in the far Northern California region• who are getting married in the near
future• who need pampering and relaxation• Friends & Family of these women
True BeautyDirect Competition• Kevin Lahey Photography• Pink Photography• Shasta Living Memories Photography• Mt Shasta Golf Resort
Indirect Competition• Sacred Mountain Spa• Creative Healing Alternatives
Start Up CostsLocation
Deposit 780Rent 260Utility Deposits 108Upgrade Costs
Lighting 400Plumbing 1250Electrical 350Phoneline Installation 250Flooring 2000High Speed Internet Installation 150
Storefront Sign 350
Governmental CostsBusiness & Liability Insurance 1100DBA/Ficticious Business License 65Partnership Agreement 80Business License 76Health Department Approval 175
On site TechnologyComputer 950Software Quickbooks 400Phones 30Printer/Scanner/Fax/Copier 150
Start Up Costs (Cont.)Reception Area Furniture
Desk 250Chairs 200Display Racks 300Cabinetry 800
Back Office FurnitureDesk (Ikea) 250Office Chairs (Ikea) 150File Cabinets 200Storage Cabinets (Bi Mart) 300
Office SuppliesFile Folders 25Appointment Books 30
Pens, tape, staplers, paper, calculator, etc) 550Printer Toner/Ink 120
Start Up Costs (Cont.)Work Stations
Massage Tables (2) 500Shampoo Station (2) Salon Equipment International 2198Hair Style Stations (2) Salon Equipment International 1300Nail Station (Salon Equipment International) 720Nail Tech Kit (Amazon) 155
MarketingBusiness Cards (4,000) Postal Connections 356Brochures (250) 60
NCTV Menu Channel Commercial (6 months) 600Service Tools
Primary Camera Crown Camera 1800Back Up Camera Crown Camera 800Massage Oils, Lotions, sheets 300Makeup 2000
Hair Style Products (hairspray, mousse, gel, etc) 200
Hair Style Tools (Curling Irons, Blow Dryers, Combs, etc) 350Hair Pins & Accessories 50Photo Album Supplies (10 albums) 500
Total Start Up Cost Estimate
$23,988
0
20
40
60
80
Yes 74 69 64 55
Maybe 21 29 27 31
No 5 2 9 4
Married in past12months
Married 1-5yearsago
Married 6-15yearsago
Married 16+ years
Market Research
Brides surveyed that would have used a service like True Beauty Photography and Bridal Salon Services
0
20
40
60
80
100
Yes 86 41 94 58
Maybe 2 12
No 14 59 4 30
Marrying inSiskiyou County
Have a PamperPlan
Hiring prophotographer
Hiring a probeautician
Market Research
Brides-to-be in 2010
Market Research Conclusions
• Women are increasingly stressed during wedding planning
• Most brides do not have “Pamper Plans” to relax before the big day
• Many brides are already hiring a professional photographer
• Many brides are not benefiting from a professional beauty consultant for their wedding
• A Bridal Salon & Photography joint service is a needed service in Siskiyou County
Marketing
• Reserve Vendor booths at Bridal Faires in Medford, Redding, and Yreka
• Join Chambers of Commerce and provide brochures to be displayed at the Chambers
• Create interactive website where clients can see photos and videos of services and make appointments by email
• Join online communities like www.TheKnot.com and www.TheNest.com.
Marketing (Cont.)
• Create a blog for brides-to-be to read and get ideas from
• Build social media profiles to connect with Brides-to-be
• Paid advertising on dating sites like www.Match.com and on bridal sites like www.DavidsBridal.com
• Sponsor community events like Dinner and Dance Galas to create public awareness of services
• Offer referral incentives to clients (tell a friend, get a service)
The First Step:
Consulting
Jessica Murr is the Coordination Consultant
• Wedding Colors and Theme
• Flowers and accessories
• Week of Wedding Itinerary
• Schedule Beauty Appointments
• List of Posed Portraits
The Second Step:
Relaxing
Samantha McClun is the Masseuse and Nail Technician
• 30 and 60 minute massages
• 3 oil/lotion scent choices
• Relaxing Manicures
• Luxury Pedicures
The Third Step:
Wedding Day Hair and Makeup
Desiree Ferrari is the Hair Stylist and Makeup Artist
• Updos for any length hair
• Newest trends in bridal beauty
• Spectrum Makeup for all complexions
• Accommodating for all hair and skin types
The Last Step:
Wedding Portraits to last a Lifetime
Jenny Oliver is the Photographer
• Multiple poses
• Studio and on-location services
• Photo editing and retouching
• Digital copies of every shot
• Quality shots and story book album