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Co-creation design of content for learning communities

Exploring the research and technological challengesof using virtual worlds and other social media in the co-

creation design process

Trial Lecture

Mikhail FominykhNorwegian University of Science and Technology

24.04.2012Trondheim, Norway

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Co-creation design of content for learning communities

Exploring the research and technological challengesof using virtual worlds and other social media in the co-

creation design process

Business and marketing

PedagogySocial science

Information communication technology

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Outline

o Part I– learning communities– co-creation design– virtual worlds and social media

o Part II– research challenges– technological challenges

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Learning communities

Learningcommunities

learning

memberslearners

membershipinfluencefulfilment

emotional connections

o Since 1980so Communities of practiceo Communities of interest

boundary objects

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Learning communities

Learningcommunities

learning

memberslearners

membershipinfluencefulfilment

emotional connections

o Since 1980so Communities of practiceo Communities of interest, goal-

oriented

supporting organization goal

boundary objects

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Co-creation design

Co-creationdesign

firm

customers

mutualvalue

customers

Communityof customers

o Since 1970s/2000so Participatory/User-centered designo Service-dominant logic

product

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Community–Collaboration–Value

Co-creationdesign

Learningcommunities

firm

customers

mutualvalue

learning

memberslearners

customers

Communityof customers

membershipinfluencefulfilment

emotional connections

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Social media

Co-creationdesign

Learningcommunities

Mediatechnologies

firm

customers

mutualvalue

learning

memberslearners

customers

Communityof customers

membershipinfluencefulfilment

emotional connections

Socialmedia

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Social media

o 2D– Social networking e.g. Facebook– Collaborative projects e.g. Wikipedia– [Micro]blogging e.g. Twitter– Content communities e.g. YouTube

o 3D– Social virtual worlds e.g. Second Life– Gaming virtual worlds e.g. World of Warcraft

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Outline

o Part I– learning communities– co-creation design– virtual worlds and social media

o Part II– technological challenges– research challenges

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Challenges

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Challenges

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Technological challenges

o Exploration of affordances for co-creation

o Designing new toolso Support for communities and

relationships between stakeholders

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Technological challenges

You are familiar with the

technology?

mutualvalue

learning

Community

membersX membersmembersX>Y members

membersX>Y>Z members

Will you learn the

technology?

t1 < t2

3D virtual worlds

2D social media

yes

nosupporting organization

FacebookWikipediaTwitterYouTubeSecond Life

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Research challenges

o Multidisciplinary topico Rapidly changing topico Little control and massive context

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References

– Henri F. & Pudelko B. (2003) Understanding and analysing activity and learning in virtual communities

– Wenger E., Communities of Practice a brief introduction http://www.ewenger.com/index.htm

– Fischer G. (2001) Communities of Interest: Learning through the Interaction of Multiple Knowledge Systems

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References

– Trent J. Spaulding (2010) How can virtual communities create value for business?

– Kohler T., Fueller J., Matzler K., & Stieger D. (2011) Co-Creation in Virtual Worlds: The Design of the user Experience

– Molka-Danielsen J. (2009) Exploring the Role of Virtual Worlds in the Evolution of the Co-Creation design culture

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References

– Lewis. S., Pea R. & Rosen J. (2010) Beyond participation to co-creation of meaning: mobile social media in generative learning communities

– Edvardsson B., Tronvoll B. & Gruber T. (2009) Expanding understanding of service exchange and value co-creation: a social construction approach

– Sanders E. & Stappers P.J. (2008) Co-creation and the new landscapes of design

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Thank you!

Mikhail FominykhNorwegian University of Science and Technology, Norway

mikhail.fominykh@ntnu.no