Post on 12-Apr-2017
NCLR Annual Conference 2008 May 8, 2008 1
Trends in Online Technology Servicesa.k.a., De-buzzwording “Web 2.0”
Tim Shaw, Managing Director of Strategy ServicesForum One Communications
July 13, 20082008 NCLR Annual Conference
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The Big Picture – the web today
source: rojo.com
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Three trends we think about
• Content matters, not the web site
• User-contributed content is now prevalent
• Online communities can be professional
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Content matters, not the web site
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Syndication: RSS
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User-contributed content is now prevalent
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Clickworkers: Mars crater mapping
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Online communities can be professional
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“Classic” social networking sites
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Modes of interaction
Program Staff
Community
Program Staff
Community
Program Staff
Individual
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Summary messages
• Think beyond your site
• DOES NOT cost $ - many free / low-cost tools
• DOES take time – its not about technology
• You can try many of these TODAY – do it!
• Presentation, with links in the Notes, is on SlideShare:
http://www.slideshare.net/forumone/trends-in-online-services-for-nclr-2008-
annual-conference/
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Questions?