Post on 11-Feb-2017
The objective of this assignment was to research and take photos of a Roman neighborhood in order to identify a current trend. From the trend identified, a concept of a new store in that particular neighborhood was to be created. (Notes explaining each slide can be found at the bottom)
ASSIGNMENT
TREND IDENTIFICATION IN MONTI(ROME)
Taylor Morrissey
Urban villageHipstersYoung and middle-age localsArtists, musicians, writersBohemian edgeGourmet street foodIvy-covered buildingsVintage fashionArtsy
MONTI NEIGHBORHOOD
Vintage fashionRecycled clothesRepairing items to make them useful
againFinding the silver lining in thingsBringing old back to new
TREND: KINTSUKUROI, REBIRTH
CONCEPT BOARD
Name: Alessandra Age: 32 Education: Degree in Language Arts Occupation: Writer Income: $35,000 Residence: Monti, Rome Marital Status: Single Children: None Hobbies: Walking in parks, painting, reading Shopping: Thrift stores, vintage boutiques Food: Vegetarian
PERSONA
PEOPLE
EAT AND DRINK
EAT AND DRINK
DECOR
DECOR
FASHION
WOMENSWEAR
WOMENSWEAR
MENSWEAR
ACCESSORIES
COLOR
MATERIAL
TEXTURE
OUTFITS
STORE