The objective of this assignment was to research and take photos of a Roman neighborhood in order to identify a current trend. From the trend identified, a concept of a new store in that particular neighborhood was to be created. (Notes explaining each slide can be found at the bottom)

ASSIGNMENT

TREND IDENTIFICATION IN MONTI(ROME)

Taylor Morrissey

Urban villageHipstersYoung and middle-age localsArtists, musicians, writersBohemian edgeGourmet street foodIvy-covered buildingsVintage fashionArtsy

MONTI NEIGHBORHOOD

Vintage fashionRecycled clothesRepairing items to make them useful

againFinding the silver lining in thingsBringing old back to new

TREND: KINTSUKUROI, REBIRTH

CONCEPT BOARD

Name: Alessandra Age: 32 Education: Degree in Language Arts Occupation: Writer Income: $35,000 Residence: Monti, Rome Marital Status: Single Children: None Hobbies: Walking in parks, painting, reading Shopping: Thrift stores, vintage boutiques Food: Vegetarian

PERSONA

PEOPLE

EAT AND DRINK

EAT AND DRINK

DECOR

DECOR

FASHION

WOMENSWEAR

WOMENSWEAR

MENSWEAR

ACCESSORIES

COLOR

MATERIAL

TEXTURE

OUTFITS

STORE