Travelocity. COM One of the greatest online travel agency of the world. Group member: Daisy(...

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Transcript of Travelocity. COM One of the greatest online travel agency of the world. Group member: Daisy(...

Travelocity. COMOne of the greatest online travel

agency of the world.

Group member: Daisy( 林珍綺 ) 、 Lavender( 林郁珊 ) 、 Pheobe( 林雅雯 ) 、 Sharon( 葉宜璇 ) 、 Tiffany ( 巫怡臻 )、

ServiceExperience Finder- specific theme

ServiceSpecial Deals-Last Minutes Packages

Service

Customizee-mail suggestion

On-line service phone call

Information Technology applied

Web 2.0

Network effects from user contributions are the key of market dominance in the Web 2.0 era.

What is GDS (Global Distribution System )?

Travelocity is owned by Sabre.com

Information Technology applied

Global Distribution System (GDS)

Flights Reservation

Flights Reservation

Select one of them

Information Technology appliedTravelocity Experience Finder

Rely on Flash

Choose a Destination → Choose a Theme → Added to Whishlist

Potential users

Travelocity. COM

Customers

Staff of Website

Competitors Other users

Partners

Customers

Business travelers

Potential users

Pleasure travelers

Staff of Website

Potential users

Technical support engineer

Consumer service

Sales

Software developer

Potential usersPartners

Hotel

Car rental service

Airline company

Cruise company

Competitors

Other online travel agency

Potential users

Traditional travel agency

Personal travel adviser

Other users

Random users

Other website designers

Internet users

Potential users

The Business Model of Travelocity

The Source of Money

1.CommissionsFees charged to consumers

2.AdvertisingSkills authorization

Core strategy

Partner Management

Functional Management

Local Management

Sabre Holdings

HRMMarketingFinancial

Zuji.comlastminute.com

Travelocity Business

holodayautos.com…

Customer ServiceTravelocity CanadaTravelocity ChileZuji AustraliaZuji Hong KongLast Minute Spain …

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