Travel & Tourism’s Top Ten Emerging MarketIndia’s Economy 2010 •Real GDP grew at above 10% in...

Travel & Tourism’s Top Ten pEmerging Market

Tourism Intelligence InternationalPresented by:

www.tourism-intelligence.com

gVienna, October 2011

www.tourism-intelligence.comwww.tourism-intelligence.com

Travel and Tourism Top Ten Emerging Markets

India the Future Superpower

India’s Economy 2010y

•Real GDP grew at above 10% in 2010Real GDP grew at above 10% in 2010

•GDP at current prices grew between 2000 and 2010 at 12%.

GDP t t i b 11% b t•GDP at current prices grew by 11% between 2000 2010.

•Inflation rate peeked in 2009 at 15% and dropped to 9% in 2010.

Source: International Monetary Fund, 2011

India might be the largest b 2050economy by 2050

Source: Citigroup, 2011

GDP based on PPP in International Dollars 2010

Real GDP growth 2010

Exchange rates: Rupee against major currenciesmajor currencies

Source: xe.com, 2011

Population Size of Selected Countries (millions 2011)(millions 2011)

12101400

312400

82 620

0India USA Germany UK

Source: United Nations Statistical Division, 2011

Population forecast(2011 2100 in billions)(2011-2100 in billions)

India China United States of America Europe

1 21,41,6

0,40,6

2011 2021 2031 2041 2051 2061 2071 2081 2091 2100

Natural increase of population per 1000 inhabitants 2005 20101000 inhabitants 2005 – 2010

14,81316 ,

5 6718

Germany United United States India-1,913

-4-2 Kingdom of America

Population Demographics(i th d )(in thousands)

600 0000-19 20-39 40-64 65+

500 000

600 000

400 000

300 000

100 000

200 000

100 000

2011 2035 2050 2100

2011 2035 2050 2100Source: United Nations Statistical Division, 2011

Indian social classes 2011 to 2025(in millions)(in millions)

8002011 2025

509 525583

731,5 9,5

D i d A i Middl Cl U Cl

Deprived Aspires Middle Class Upper Class

Source: McKinsey, 2011

Outbound Travel from India13.200.00014.000.000

10.000.000

12.000.000

7.184.5018.000.000

3 056 3604.415.513

4 000 000

6.000.000

3.056.360

2.000.000

4.000.000

19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20

Source: Ministry of Tourism and Culture, 2011

Growth of Indian Outbound travel(2002 2010)(2002-2010)

16 1% 16 1%17,3%

19,2%20,0%

16,1% 15,6% 16,1%

8,2% 8,3%

1,8%5,0%

0,0%02 03 04 05 06 07 08 09 10

Source: United Nations World Tourism Organization, 2011Source: Ministry of Tourism Government of India, 2011

Indian expenditure(in US$ Billions)(in US$ Billions)

8 3 8 710,7

12,1 11,5

8,3 8,7

02005 2006 2007 2008 2009 2020

2005 2006 2007 2008 2009 2020Source: United Nations World Tourism Organization, 2011

Balance of Payments on Indian Travel (2001 2010)Travel (2001-2010)

Credit Debit

12.000

14.000

10.000

12.000

01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10

01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10

Source: Handbook of Statistics on the Indian Economy, 2011

Number of Indian Passport Holders

52 5160

52,5150

01979 80 1989 90 1999 2000 2010

Source: Ministry of External Affairs. Government of India, 2011

1979-80 1989-90 1999-2000 2010

Share of Outbound Travel by Indian airports in 2009airports in 2009

Ahmedabad Others 8%Mumbai

24%Bangalore Kolkata 3%

C li t 7%

Hyderabad %

Calicut 7%

Delhi 19%Trivandrum 6%

Chennai 12%Cochin 9%

Source: India Tourism Statistics, 2011

Top Indian Outbound Destinations(in thousands in 2009)(in thousands in 2009)

0 200 400 600 800

Kuwait

Singapore

Bahrain*

Thailand

Malaysia

Saudi Arabia

Hong Kong

* Data taken from the year 2007Source: United Nations World Tourism Organization, 2011

Indian Outbound travel by Regions(in thousands 2009)(in thousands 2009)

9071000

666 561

234 127500

127 23 150

Source: United Nations World Tourism Organization, 2011

Destination Trends by Regions(2005 2009)(2005-2009)

2005 2006 2007 2008 2009

2.000.000

2.500.000

1 000 000

1.500.000

500.000

1.000.000

Source: United Nations World Tourism Organization, 2011

Purpose of Visit of Indian travellers

60%UK* USA Australia

49%50%

34%29%

33% 33%40%

29%27%28%

19% 20%20%

11%10%

0%Business VFR Holiday Others

Source: Visitbritain.org, Otti.com, tourism.australia.com, 2011

Indian Average Length of Stay by Outbound DestinationsOutbound Destinations

58,6Australia

Australia

New Zealand

Ireland

New Zealand

9Egypt

0 10 20 30 40 50 60 70

Thailand

Source: OTTI, Australia Tourism, visitbritain.org,Daily News and Analysis, 2011

Choice of Accommodation

Hotel / B&B 18%

Other 4%R d B&B 18%Rented accommodation25%

Friends & Family y

Source: Visitbritain.org, 2011

Indian outbound Source Markets

Regions % Share of outbound Travellers

North and West 60%SouthEast

25%10%

Others 5%

Indian source Markets by CharcteristicsCharcteristics

Megacities Boomtowns Niche CitiesMumbaiDelhiK lk t

SuratJaipurK

AmritsarLudhianaCh di hKolkata

ChennaiBangalore

KampurLucknowNagpur

ChandigarhFaridabadJalandharBangalore

HyderabadNagpurBhopalCoimbatore

Jalandhar

Megacities:Large in terms of markets and populationBoomtowns:Boomtowns:Large population and high expenditure per household Niche Cities:S ll l ti hi h dit h h ld

Small population higher expenditure per household

Source: Kishore Biyani’s Future Capital Research and NationalCouncil of Applied Economic Research’s, 2011

Free Visas Destinations from India

• Afghanistan• Argentina • Mauritius• Argentina• Bangladesh

• Mauritius• Mongolia

• DPRK• Jamaica

• Nepal• South Africa• Jamaica

• Maldives• South Africa• Uruguay

Academic sessions start in India in June-JulyJune-July.

• Festival season begins in India in late

est va seaso beg s d a ateSeptember continuing till March

•Calmness

Tolerance

•Generosity

Hospitably•Tolerance

•Modesty

•Hospitably

•A careful observation

•Harmony

•Personal autonomy•Personal autonomy

www.tourism-intelligence.com •Respect towards all ages, religions and races

Indians are High Spenders

T i dit ll b• Tourism expenditure grew annually by 11% between 2005 and 2009

• Indians spend US$6,130 per trip to the USUS

• But US$1,600 per trip to the Asian iregions

Source: United Nations World Tourism Organization, Otti, 2011

Cruise trips are on a rise

Indian cruises grew annual by 15% over thelast years

last years Source: Travel Trends Today, June 2011

Indian Travellers are relatively young

• And will become younger due to thewww.tourism-intelligence.com

• And will become younger due to the country’s demographic profile

Mc Donald’sFamily RestaurantFamily Restaurant

What Indians do when in the US

85%Shopping

Sightseeing

Restaurants

Amusement Parks

Historical places

Countryside

National Parks

Nightclubs/Dancing

Small Towns

0% 20% 40% 60% 80% 100%

Gallery/Museum

Nightclubs/Dancing

0% 20% 40% 60% 80% 100%Source: Otti, 2011

The Indian Traveler • Male (65%)

• Young

• Well educatedWell educated

• And experiences new wealth

Travel for holiday and shopping purposes on short haul

Travel for business purposes on long haul trips

Which is likely to change in the future

Sightseeing, visiting famous places

The Indian traveller …LikLikes to go shopping and sightseeingWants to learn about a new cultureResearches on the

Internet and books via travel agencies

Strategies to Woo, Wow and Win the Indiansthe Indians

Bollywood Superstar Khan declared Paris as his favourite family holiday destination

Engaging travel agents as ‘Special’agents for the countryagents for the country

FAMILIARISATION tours

Unique activites and attractions

Cater to Indians’ gastronomic questsquests

Offering family packages

Target high-value niche markets

Cultural events (e.g. sports)

• Respect and understand the culturaldifferences of the Indian culture

Hitler’s symbolwar hate and discordwar, hate and discord

Hindu symbol forPeace love and serenityPeace, love and serenity

• Engage your local Indian communities

Indian choir visits Indian community

• Researches on the Internet and

books via travel agencies

• Don’t forget the S’s – sightseeingshopping, social-nightlife andstatus-seeking experiencesstatus-seeking experiences.

Travel & Tourism’s Top Ten Emerging MarketIndia’s Economy 2010 •Real GDP grew at above 10% in...

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