Travel & Tourism’s Top Ten Emerging MarketIndia’s Economy 2010 •Real GDP grew at above 10% in...
Transcript of Travel & Tourism’s Top Ten Emerging MarketIndia’s Economy 2010 •Real GDP grew at above 10% in...
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Travel & Tourism’s Top Ten pEmerging Market
Tourism Intelligence InternationalPresented by:
www.tourism-intelligence.com
gVienna, October 2011
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www.tourism-intelligence.comwww.tourism-intelligence.com
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Travel and Tourism Top Ten Emerging Markets
India
www.tourism-intelligence.com
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India the Future Superpower
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India’s Economy 2010y
•Real GDP grew at above 10% in 2010Real GDP grew at above 10% in 2010
•GDP at current prices grew between 2000 and 2010 at 12%.
GDP t t i b 11% b t•GDP at current prices grew by 11% between 2000 2010.
•Inflation rate peeked in 2009 at 15% and dropped to 9% in 2010.
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Source: International Monetary Fund, 2011
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India might be the largest b 2050economy by 2050
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Source: Citigroup, 2011
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GDP based on PPP in International Dollars 2010
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Source: International Monetary Fund, 2011
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Real GDP growth 2010
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Source: International Monetary Fund, 2011
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Exchange rates: Rupee against major currenciesmajor currencies
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Source: xe.com, 2011
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Population Size of Selected Countries (millions 2011)(millions 2011)
12101400
1210
1000
1200
800
000
312400
600
82 620
200
0India USA Germany UK
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Source: United Nations Statistical Division, 2011
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Population forecast(2011 2100 in billions)(2011-2100 in billions)
India China United States of America Europe
1,82
p
1 21,41,6
0,81
1,2
0,40,6
00,2
2011 2021 2031 2041 2051 2061 2071 2081 2091 2100
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Source: United Nations Statistical Division, 2011
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Natural increase of population per 1000 inhabitants 2005 20101000 inhabitants 2005 – 2010
14,81316 ,
1214
5 6718
10
2,659
5,671
246
-202
Germany United United States India-1,913
-4-2 Kingdom of America
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Source: United Nations Statistical Division, 2011
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Population Demographics(i th d )(in thousands)
600 0000-19 20-39 40-64 65+
500 000
600 000
400 000
300 000
100 000
200 000
0
100 000
2011 2035 2050 2100
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2011 2035 2050 2100Source: United Nations Statistical Division, 2011
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Indian social classes 2011 to 2025(in millions)(in millions)
8002011 2025
670
583
700
800
509 525583
500
600
379
300
400
73
200
300
731,5 9,5
0
100
D i d A i Middl Cl U Cl
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Deprived Aspires Middle Class Upper Class
Source: McKinsey, 2011
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Outbound Travel from India13.200.00014.000.000
10.000.000
12.000.000
7.184.5018.000.000
3 056 3604.415.513
4 000 000
6.000.000
3.056.360
2.000.000
4.000.000
0
991
992
993
994
995
996
997
998
999
000
001
002
003
004
005
006
007
008
009
010
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19 19 19 19 19 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20
Source: Ministry of Tourism and Culture, 2011
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Growth of Indian Outbound travel(2002 2010)(2002-2010)
25,0%
16 1% 16 1%17,3%
19,2%20,0%
16,1% 15,6% 16,1%
11 1%
15,0%
8,2% 8,3%
11,1%
10,0%
1,8%5,0%
0,0%02 03 04 05 06 07 08 09 10
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Source: United Nations World Tourism Organization, 2011Source: Ministry of Tourism Government of India, 2011
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Indian expenditure(in US$ Billions)(in US$ Billions)
2830
25
20
8 3 8 710,7
12,1 11,5
10
15
8,3 8,7
5
10
02005 2006 2007 2008 2009 2020
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2005 2006 2007 2008 2009 2020Source: United Nations World Tourism Organization, 2011
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Balance of Payments on Indian Travel (2001 2010)Travel (2001-2010)
Credit Debit
12.000
14.000
10.000
12.000
6.000
8.000
2 000
4.000
0
2.000
01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10
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01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10
Source: Handbook of Statistics on the Indian Economy, 2011
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Number of Indian Passport Holders
52 5160
52,5150
40
25,8
20
30
8,51
15,58
10
20
01979 80 1989 90 1999 2000 2010
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Source: Ministry of External Affairs. Government of India, 2011
1979-80 1989-90 1999-2000 2010
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Share of Outbound Travel by Indian airports in 2009airports in 2009
Ahmedabad Others 8%Mumbai
24%Bangalore Kolkata 3%
2%
C li t 7%
5%
Hyderabad %
Calicut 7%
Delhi 19%Trivandrum 6%
5%
Chennai 12%Cochin 9%
6%
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Source: India Tourism Statistics, 2011
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Top Indian Outbound Destinations(in thousands in 2009)(in thousands in 2009)
0 200 400 600 800
733
726
Kuwait
Singapore
718
597
Bahrain*
Thailand
590
549
Malaysia
USA
449
273
China
UK
247
231
Saudi Arabia
Hong Kong
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* Data taken from the year 2007Source: United Nations World Tourism Organization, 2011
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Indian Outbound travel by Regions(in thousands 2009)(in thousands 2009)
2500
2042
1478
2000
1478
9071000
1500
666 561
234 127500
1000
127 23 150
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Source: United Nations World Tourism Organization, 2011
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Destination Trends by Regions(2005 2009)(2005-2009)
2005 2006 2007 2008 2009
2.000.000
2.500.000
1 000 000
1.500.000
500.000
1.000.000
0
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Source: United Nations World Tourism Organization, 2011
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Purpose of Visit of Indian travellers
60%UK* USA Australia
49%50%
60%
34%29%
33% 33%40%
29%27%28%
19% 20%20%
30%
10%7%
11%10%
20%
0%Business VFR Holiday Others
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Source: Visitbritain.org, Otti.com, tourism.australia.com, 2011
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Indian Average Length of Stay by Outbound DestinationsOutbound Destinations
58,6Australia
42,7
58,6
USA
Australia
24
27
New Zealand
UK
12,50
24
Ireland
New Zealand
9Egypt
6
0 10 20 30 40 50 60 70
Thailand
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Source: OTTI, Australia Tourism, visitbritain.org,Daily News and Analysis, 2011
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Choice of Accommodation
Hotel / B&B 18%
Other 4%R d B&B 18%Rented accommodation25%
Friends & Family y
53%
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Source: Visitbritain.org, 2011
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Indian outbound Source Markets
Regions % Share of outbound Travellers
North and West 60%SouthEast
25%10%
Others 5%
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Indian source Markets by CharcteristicsCharcteristics
Megacities Boomtowns Niche CitiesMumbaiDelhiK lk t
SuratJaipurK
AmritsarLudhianaCh di hKolkata
ChennaiBangalore
KampurLucknowNagpur
ChandigarhFaridabadJalandharBangalore
HyderabadNagpurBhopalCoimbatore
Jalandhar
Megacities:Large in terms of markets and populationBoomtowns:Boomtowns:Large population and high expenditure per household Niche Cities:S ll l ti hi h dit h h ld
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Small population higher expenditure per household
Source: Kishore Biyani’s Future Capital Research and NationalCouncil of Applied Economic Research’s, 2011
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Free Visas Destinations from India
• Afghanistan• Argentina • Mauritius• Argentina• Bangladesh
• Mauritius• Mongolia
• DPRK• Jamaica
• Nepal• South Africa• Jamaica
• Maldives• South Africa• Uruguay
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Academic sessions start in India in June-JulyJune-July.
• Festival season begins in India in late
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est va seaso beg s d a ateSeptember continuing till March
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•Calmness
Tolerance
•Generosity
Hospitably•Tolerance
•Modesty
•Hospitably
•A careful observation
•Harmony
•Personal autonomy•Personal autonomy
www.tourism-intelligence.com •Respect towards all ages, religions and races
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Indians are High Spenders
T i dit ll b• Tourism expenditure grew annually by 11% between 2005 and 2009
• Indians spend US$6,130 per trip to the USUS
• But US$1,600 per trip to the Asian iregions
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Source: United Nations World Tourism Organization, Otti, 2011
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Cruise trips are on a rise
Indian cruises grew annual by 15% over thelast years
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last years Source: Travel Trends Today, June 2011
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Indian Travellers are relatively young
• And will become younger due to thewww.tourism-intelligence.com
• And will become younger due to the country’s demographic profile
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Mc Donald’sFamily RestaurantFamily Restaurant
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What Indians do when in the US
85%Shopping
44%
78%
Sightseeing
Restaurants
30%
38%
Amusement Parks
Historical places
17%
20%
Countryside
National Parks
15%
15%
Nightclubs/Dancing
Small Towns
y
14%
15%
0% 20% 40% 60% 80% 100%
Gallery/Museum
Nightclubs/Dancing
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0% 20% 40% 60% 80% 100%Source: Otti, 2011
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The Indian Traveler • Male (65%)
• Young
• Well educatedWell educated
• And experiences new wealth
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Travel for holiday and shopping purposes on short haul
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Travel for business purposes on long haul trips
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Which is likely to change in the future
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Sightseeing, visiting famous places
The Indian traveller …LikLikes to go shopping and sightseeingWants to learn about a new cultureResearches on the
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Internet and books via travel agencies
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www.tourism-intelligence.com
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www.tourism-intelligence.com
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Strategies to Woo, Wow and Win the Indiansthe Indians
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Bollywood Superstar Khan declared Paris as his favourite family holiday destination
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Engaging travel agents as ‘Special’agents for the countryagents for the country
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FAMILIARISATION tours
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Unique activites and attractions
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Cater to Indians’ gastronomic questsquests
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Offering family packages
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Target high-value niche markets
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Cultural events (e.g. sports)
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• Respect and understand the culturaldifferences of the Indian culture
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Hitler’s symbolwar hate and discordwar, hate and discord
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Hindu symbol forPeace love and serenityPeace, love and serenity
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• Engage your local Indian communities
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Indian choir visits Indian community
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• Researches on the Internet and
books via travel agencies
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• Don’t forget the S’s – sightseeingshopping, social-nightlife andstatus-seeking experiencesstatus-seeking experiences.
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www.tourism-intelligence.com
www.tourism-intelligence.com