Transmedia Storytelling Transmedia - Mobile - Gaming

Patrick Möller Warsaw, 17.05.2012

Let me introduce you to Transmedia Storytelling

Photo: Post-It by Peter B. (CC) | Link

Handwritten phonenumbers: 0049 30 340 6002320

Photo: Patrick Möller (CC)

Website & Video: Cathy‘s Key | Link

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So how can I tell my story by using Transmedia Storytelling?

„The universe is made of stories, not of atoms“ Muriel Rukeyser

Photo: :CC-BY2.0 - NASA | Link

Photo: CC-BY-SA2.0 – Patrick Gruban | Link

Photo: :CC-BY2.0 - Cliff | Link

Photo: PD - Powerhouse Museum | Link

Photo: Henry Jenkins| Link

Image: Jenna Garfunkel | Link

Bildnachweis: Brooke Thompson | Link

Transmedia Manifest | Link

Identify fans and influentials

Folge dem Kaninchen | Link

Folge dem Kaninchen | Link

Involve fans and influentials

Mission Icefly (5Gum) at the Bannaroo Festival | Link

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A rabbit hole mailing of missionicefly.com| Link

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Help your fans to connect to your story and others easily

Screenshot: ARG-Reporter Forum | Link

Add collaborative tasks within the storyline

There is no such thing as total control

Really!

Navigate instead!

Keep up a constant dialogue with fans

Alternate Reality Games on Facebook | Link

Case I: Push 11 – „The Child“

(by vm-people)

Photo: CC-BY-SA - Richard | Link

Movie: Push 11/berlinkriminell 08/11/HORATIO Produced by: vm-people GmbH | Link

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Photos: The photos were contributed as user generated content by the players of the Alternate Reality Game

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Movie: Wer war ich? Produced by: vm-people GmbH | Link

Buchcover: © by Droemer Knauer Verlag

Screenshot: ARG-Reporter | Link

Screenshot: ARG-Reporter Forum | Link

Screenshot: ARG-Reporter Wiki | Link

Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link

Case II: Sherlock

(BBC)

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Trailer: Sherlock Produced by: BBC One | Link

Screenshot: Website von Sherlock| Link

Screenshot: Sherlock (BBC One)

Screenshot: Sherlock (BBC One)

Screenshot: Dr. Watsons Blog | Link

Screenshot: Dr. Watsons Blog | Link

Screenshot: Facebook Post| Link

Screenshot in Blogpost by Siobhan O‘Flynn | Link

More cases:

Photos: Adeles Salon by „Das Wilde Dutzend“ | Link

Screenshot: „Zombies, Run!“ by Six To Start | Link

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Screenshot: Tripventure by Sprylab | Link

Screenshot: Rides.tv „Dirty Work“ | Link

Screenshot: „Guidestones | Link

Screenshot: „Why So Serious“ for „The Dark Knight“-movie| Link

Thank you very much for listening!

Twitter: @patmo

Contact: http://about.me/patmo

http://www.imaginary-friends.de/

All background graphics have been provided by: Elegantthemes.com | Link