Post on 04-Dec-2014
description
Leveraging Mobile IT and Big Data (IOT) to
Transform BoP Markets
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
Rajendra Pratap Gupta Co-Chairman
Innovation Working Group- Asia
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Defining the ‘Bottom of the Pyramid’ - 4,000,000,000 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
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These are the people at the ‘Bottom of Poverty’, and nothing, but continuous earnings can uplift them.– Rajendra Pratap Gupta
BOP Characteristics…
� Low, fluctuating incomes � Resist large up-front outlays, and installment plans � Lack affordable credit
� Difficult living conditions and domestic constraints � Little space or privacy � Uncertain electricity and water (if any)
� Smart shoppers and investors � Unlikely to spend money on products they don’t
want � But, they want high quality and reliable products
3 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
BOP Characteristics…
� Unfamiliar with many products, technologies, procedures � Scarce communication channels; low literacy
rates � Lack affordable credit
� Seek out trusted advice � Rely on opinions of people known and trusted � Friends, family members, and direct experience
strongly influence purchase decisions � Demand respect
� Want to be taken seriously; treated equitably and with dignity
� Face disadvantages in the market � High prices, inferior goods – “BOP penalty”
4 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
}Fundamental Shift
Government
Charities
NGOs
Entrepreneurs
SMEs
MNCs
Historic View
Non-Market Mechanisms Market-based Mechanisms
AID TRADE
“Bottom of the Pyramid”
5 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
Companies should not just try to create value ‘FROM’ the BOP, but ‘FOR’ the BOP – Rajendra Pratap Gupta
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IOT – platform for BOP transformation
“When money changes hands , value is created for both (the transacting entities). IOT provides a matchless platform to the ‘global village’ for these transactions.”
- Rajendra Pratap Gupta
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com 6
“BOP is the growth engine for the TOP ( Top of the Pyramid) ” Rajendra Pratap Gupta
Government
Charities
NGOs
Historic View
Non-Market Mechanisms
7 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
B2C C2C
G2C
• Awareness about schemes/ benefits • Common service centers
Crowd Sourcing of Ideas, Investment, Innovation
� Agriculture � Supply Chain � Healthcare
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IOT &
BOP
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Mobile Technology and BOP
� Mobile is not just ubiquitous; it is the primary contact point for the BOP.
� Mobile analytics is capturing and delivering insights; anytime and anywhere.
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
Big Data helps bring novel solutions for BOP
� No Map in the world can tell the safest route home or tell the police the best route to patrol.
� No survey tracks parameters like teacher attendance or school infrastructure in real time.
� National level healthcare decisions affecting millions are made based on sample survey of 100 people
Safest Route Home? Teachers Attendance? Healthcare Policy?
9 © Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
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Big Data, Big Corporations and the BOP
BIG DATA should NOT be the exclusive domain of big corporations or Governments only, but should be made accessible to SMEs & micro
entrepreneurs; and this is where the users of, real value to, and innovations in - BIG Data will come from
- Rajendra Pratap Gupta
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com 10
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Promoting Entrepreneurship for the BOP
A unique highly accessible collaborative platform of 50000+ members for young aspirants looking at transforming the BOP
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
� Business Incubation Center - Unique mentorship programs from diversified experts for the Start-ups from industry sectors – Agriculture, Technology, Healthcare.
� Access to venture Capitalists, Angel Investors. � Huge network of youngsters in India which helps start-ups
to collaborate , learn and grow.
Co-founders - Rajendra Pratap Gupta & Vijay Gurram
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Transforming Policy and Governance with the BOP
With more than 200,000 members, Local Circles is a Mobile/IT platform, for transforming governance with inputs from the people at the BOP
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com
� Ministries – Enabling citizens to assist each other and give inputs into policy making.
� Departments: – Enabling citizens to discuss common issues/solutions, create transparency and give inputs.
� Constituencies – Enabling citizens in a constituency to get and stay connected with each other to work on local issues
www.facebook.com/rajendragupta www.twitter.com/rajendragupta
© Rajendra Pratap Gupta . Email: ea2rajendragupta@gmail.com 13
Rajendra Pratap Gupta Co-Chair