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We cannot call ourselves successful

in a society that failsFeike Sijbesma, CEO DSM

Combating malnutrition represents

the best development investment

The Copenhagen Consensus, 2004

DSM Nutrition Improvement ProgramThe best investment to Unlock Human Potential

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We Really Mean it!

Dow Jones Sustainability Index

Leading onSustainability

.

#1 in 2009, 2010 and 2011

A lot of companies CSR initiatives have nothing to do

with their core business. DSM, by contrast, has used itssavoir faire, its expertise, and mobilized staff to improve

the nutrients in the food given in situations of famine or

hunger. If we could clone Feike Sijbesma, the CEO, the

world would be a better place.Pamela Hartigan, Sad Business School

Source: Beard, A. & Hornik, R. (2011). It's Hard to

Be Good. Harvard Business Review, 89 (11), 90-91.

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DSM Nutrition Improvement Program -Creating Shared Value through PartnershipsFocus onAsia - Pacific

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Creating Shared Value through Partnership: Aisyiyah Project

(Indonesia)

Creating a new channel to bring a nutritious and affordable

snack through a school feeding program

Partnership between Indofood, Aisyiyah and DSM Pilot started in October 2013 with 30 schools (2000 students)

Data collection and analysis on nutrition knowledge, marketinsights, behaviour change

Combined with a large nutrition education program for teachers,

parents and children 2014 goals: to bring nutritious products to 70% of the 250,000

Aisyiyah schools children

February 2014: mid-term Some insights:

Teachers and Parents feedback

My child has more of an appetite, and (s)he appears to be healthier Many parents and guardians would be happy to pay for vitamins/nutritious

foods every day

The children are more excited to come to school because they get given

GoVit if they come to school

Where can you find Govit outside schools?

We would like to have more information on nutrition and vitamins

Avenues to Scale Up

Expand to all Aisyiyah Schools: 13,000 schools throughout Indonesia Diversify the products: ready to drink, breakfast and lunch meals, etc

Collaborate with SEAMEO to develop nutrition curriculum

for all Aisyiyah schools, including nursing schools and hospitals