Maria Pr ikhodkoJanuary, 30, 2013

TRANSANAq u a l i t a t i v e a n a l y s i s s o f t w a r e f o r v i d e o / a u d i o d a t a

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By the end I will find out about

Main points Supporting ideas

Defining Transana 1)Definition2)Rationale for using Transana

Going through its main procedures

1) Getting Prepared2) Transcribing3) Creating Clips and Keywords (=Coding)4) Working with schemes

Summarizing the conceived information

1) Benefits of Transana for conducting qualitative analysis2) Repeating the stages of Transana analysis

What is Transana?

a powerful workbench for analyzing and transcribing video/audio data. Once the data is transcribed researchers are able to identify and evaluate analytically significant portions of these videos (‘clips’), as well as to manage large video collections.

Rationale

It arranges video clips into meaningful categories

and applies searchable analytic keywords to the

clips.

Those keywords potentially serve for

expanding and developing theoretical conception of

what a set of videos show.

Transana exports its data to statistical packages

(such as SPSS) or Microsoft Excel for conducting further

analysis.

Unlike many other similar programs, it allows

researchers to share the data with peers in order to

facilitate collaborative analysis

Why Transana?

for using Transana over other qualitative software programs (Atlas.ti, NVivo, SPSS Text Analysis, Dedoose, the Ethnograph)

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Getting prepared

Transcribing

Creating video clips and keywords

Working with coding schemes

Writing analytical memos

Step 1. Getting Prepared 1.1. Prepare video to use in MPEG-1, MPEG-2, most AVI video, QuickTime MOV, MP4, and M4V formats1.2. Open the program by creating a database. Name it simple without spaces and punctuation signs (e.g. ‘Transana’, ‘Demonstration’)

Step 2. Transcribing 2.1. Upload the video into the interface:- create a series (which will hold a group of related source: 1) right click on the database window to add ‘a series’; 2) name the series in Series ID Box. Then, click OK http://www.transana.org/support/onlinehelp/team1/series1.html#create

- create an episode within the series (where you will upload the video you want to transcribe and analyze. Another episode in this series will be related to the same topic but may be created on different time):

- 1) Right click the series and choose ‘Add Episode’;- 2) Click ‘Add File’ to browse the media on Desktop;- 3) Name the Episode in ID Box. Then, click OK

http://www.transana.org/support/onlinehelp/team1/episode1.html

Whenever you

create an

episode, the

system

prompts to

reveal a

transcript

- a verbatim transcript (represents the spoken words on the video) in rtf. txt format;

- a transcript of nonverbal components ( according to Jefferson Coding System) (See Appendix 1)

2.2. Write a transcript that corresponds to the video being

analyzed. It should be:

Option 1:

importing a

transcript

(You may import (*.rtf)

documents using the

"File to Import" field

and the associated

"Browse" button). Naming the Transcript:

"Transcript ID" is the name of the Episode

"Transcriber" can be used to indicate your name

"Title/Comment" can be used in any way you wish.

When done with the Transcript Name, a dialogue box will pop up asking to create a “wave file”. Click ‘yes’ in the box. This way the

software will start extricating the audio form from the video by making it visual above the transcript window.

Option 2.

creating/an

notating a

transcript

with

Transana

- click the Edit Mode icon that allow you to edit the text.- use control combinations to create/annotate a transcript (Press Ctrl-S to start/pause the video; Ctrl-A to the video with a ten-second rewind; Ctrl-D to start with video with no rewind; Ctrl-F to move the video forward by ten seconds)- insert a blank line in the transcript each time the speaker changes. - click the Save icon frequently. (Save when finished transcribing.)

2.3. Synchronizing

videos and written

records by inserting

time codes (Ctrl-T)

• Click the ¤ icon; • Click the Edit Mode;• Set the video at the beginning

(The Current Time, as shown in the Visualization window, should read "0:00:00.0." If it doesn't, click on the far left edge of the Waveform to position the video at the beginning);

• Place the cursor at the beginning of your transcript;

• Press Ctrl-T to insert a time code at the beginning of that line (a red circle will appear on the spot. ENSURE every TIMECODE CORRELATES with the speaker’s speech in the video clip);

labeled Current: on the Visualization window);

• Press Ctrl-S to start the video;• Press Ctrl-S to pause the video;• Put the cursor at the beginning of

the next line in your transcript;• Press Ctrl-T to insert a time code

(Note that you can also click the buttonPress Ctrl-S (or Ctrl-D) to restart the video;

• Repeat the previous steps to start and pause the video and to add time codes at the beginning of each speaker's turn

http://www.transana.org/support/onlinehelp/team1/timecodes1.html

Now, how can we control the video?

There are some shortcuts be used for playing with the video:

Ctrl-D to pause and restart the video playback without auto-rewinding

Ctrl-A to rewind the video by 10 seconds

Ctrl-F to fast-forward the video by 10 seconds

Ctrl-N to cause the next time-coded segment to be played

Ctrl-P to cause the previous time-coded segment to be played

Ctrl-T to cause a time code for the current video position (as indicated in

the Sound Visualization Window) to be inserted at the current cursor

position in the Transcript.

Step 3. Creating

quick video clips

and keywords

3.1. Creating keywords

Keywords are significant words that describe the whole clips they are related to.Keywords are gathered in Keyword Groups where related keywords may be stored.http://www.transana.org/support/onlinehelp/team1/keywords2.html

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:1. Right-click the Keywords node in the database

tree, then click Add Keyword Group – as on the previous slide;

2. As you see this dialog box, name it and click OK;

Note:Transana will save your first keyword group in case you add some keywords into it.

Creating keywords within the group

To add a keyword: Right-click your new keyword group. Click Add Keyword from the resulting

menu. Type in your new keyword. Add the optional definition.

http://www.transana.org/support/onlinehelp/team1/keywords2.html

3.2. Creating

video clips

Quick clips are research related fragments of the

transcripts you would like to focus your analytical

work. Under one name you can save some thematically

related clips.http://www.transana.org/

support/onlinehelp/team1/clips1.html

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Highlight the section of the text you wish to turn into a clip (as shown above);

Point to the highlighted text. Meanwhile highlight the keyword, which the clip corresponds

to; Click the ‘create a quick clip’ icon ; Find the clip in ‘Quick Clips’ section in the Database window

(all the newly formed clips Transana sends here); If needed, rename the clip.

After creating a quick clip:

Transana will automatically save every quick clip in the corresponding folder.

When all the clips are created you may add some extra

keyword groups (to distribute those clips in thematic groups

accordingly).

4. Working with coding schemes 4.1. Keyword summary report

Presents selected part of your coding definitions;Helps you to work on code definition consensus.

http://www.transana.org/support/onlinehelp/team1/analysis2.html#summary

4.2. Keyword maps

Why maps? to analyze keyword use for an episode; To show how keywords have been applied to clips from that

episode. (Note: - each color represents a different clip; - the presence of the same keyword at the same location in different clips is not represented).

4.3. Collection (of clips) report

Right-click the name of a collection in the database tree.

Choose Collection Report from the pop-up menu.

Review the report (see the Collection Report Example on the left).

Click Close to exit.

To generate collection report for data analysis:

This report may provide a rough "script" for a collection using the ’Play All Clips’ option (for details, see the section ’Play All Clips to Analyze your Data’ in the next slide).

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data

By playing all clips in order it is possible to analyze the content: Right-click the name of the collection in the

database tree. Choose Play All Clips from the pop-up menu. Review all of the clips to verify that they belong

together having been categorized properly.

Summary:

Getting Prepared- Prepare the video and the transcript

Transcribing- Create a series & episodes;- Create a transcript;

- Synchronize transcripts with clips by inserting time codes

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4

Creating quick clips

- Add a keyword group (then keywords);

- Create quick clips correlating them with keywords

Working with coding schemes

- Perform ‘Keyword Summary Report’;

- Create ‘Key Map’;- Generate

‘Collection of Clips’;

- Perform ‘All Clips Play’