Post on 20-Jul-2020
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Tourism Insights Platform: Case studies TravelerSpending Patterns: Benchmark Strategies forIncreasing Spend
John MunozVP Latin America and Caribbean-Data and Servicesmastercard
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Index
• Climate and security index sensitivity by origin market (how long it takes to recover)
• Client profiling by mixing behavior, bookings and spend patterns
• Identify those sub origins less sensitive to climate and security issues (by state)
• Link between markets-regions-products and venues to build meaningful campaigns.
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Bahamas Mentions
Dorian Hurricane
August 24th
September 10th
2019
Mentions Evolution
AUGUST SEPTEMBERJANUARY DECEMBER
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Bahamas Perceived Climate Index
DORIANJANUARY DECEMBER
Climate Index (Before Dorian) Climate Index (After Dorian)
2019 Global Evolution of Climate Index
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2019 Evolution of Security Index
Bahamas Perceived Security Index
Dorian HurricaneAugust 24th
September 10th
AUGUST SEPTEMBERJANUARY DECEMBER
Security Evolution
JUNE
Shark AttackA 21 year old woman
from California lost her
life due to a shark attack
while snorkelling.
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Travel Date: August to December 2019
Bahamas Bookings
(Before Dorian) (Booking Dates 1st to 15th August)
(After Dorian) (Booking Dates 15th to 31st August)
8.5
4 %
2.5
7 %
Last update: 31 Des 2019
Last update: 31 Des 2019
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Bookings Evolution by Travel Date
Bahamas Bookings
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Capacity Growth
Bahamas Flights
2019 2020
Main Origins
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2019 Before Dorian Hurricane (Top 3 Origins)
United States, United Kingdom, Canada
Bahamas (social networks)
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Bahamas (social networks)
2019 After Dorian Hurricane (Top 3 Origins)
United States, Canada, United Kingdom
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2019 Product interest Before/After Dorian Hurricane (Top 3 Origins)
United States, Canada, United Kingdom
Bahamas (social networks)
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2019 Product and Attractions interest (Top 3 Origins)
United States, Canada, United Kingdom
Bahamas (social networks)
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2019 Product interest by geolocation
United States
Canada
United Kingdom
Bahamas (social networks)
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Costa Rica (social networks)
2019 (Top 3 Origins - excluding domestic tourists)
United States, Canada, Spain
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A Competitive Analysis: Bahamas vs JAM,DR,CR
2019 Product interest per origin based on social networks
Origin:
United
States
Origin:
Canada
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2019 Product interest per origin based on social networks
Origin:
United
Kingdom
Origin:
Spain
A Competitive Analysis: Bahamas vs JAM,DR,CR
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Jamaica (social networks)
2019 (Top 3 Origins)
United States, Canada, United Kingdom
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Dominican Republic (social networks)
2019 (3 of top 5 origins)
United States, Spain, Canada
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