Topics inTechnology and Marketing

Week 1 Recap

Introduction

Contact info m 210-416-8856 e peter.risman@gmail.com l linkedin.com/in/PeterRisman t @PeterRisman

Blog topicsintechnologyandmarketing.wordpress.com

Office hours McCoy Room 215, By Appointment Only

Assignments and Grading

Mid-term assignment (individual) - 20% of final grade:Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4

Due at end of Week 6. Submit questions via class blog/email after Week 3.

Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course

Assignments and Grading

Classroom participation - 10% of final grade: Graded on interaction with instructor/peers

Open Source means FREE

Proprietary Open Source

Server Operating System MS Windows Server = $600 Apache = $0

PC Operating System MS Windows = $120 Linux = $0

Productivity Suite MS Office = $500 Open Office = $0Google Docs = $0

Photo Editing Adobe Photoshop = $189 Gimp = $0

Webpage design Adobe Dreamweaver = $300 NVU = $0

Questions?