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Analyzing Consumer Markets

Rustie M. FidelApril 15, 2011

Top 10 Learning Questions for Chapter 06 :

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1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.

A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors

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Concept # 1

Influences of Consumer Behavior

Cultural Factors

Social Factors

Personal Factors

I’m muslim! I don’t buy

that thing!

I want the LV bag! It’s the bag

of the ELITE!

I want that swimsuit!

That would fit my body!

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1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.

A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors

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2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.

A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions

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Concept # 2

Subcultures

Nationalities

Religions

Racial Groups

Geographic Regions

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2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.

A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions

3. A _________ is a concept referring to a group to which an individual or another group is compared.

A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group

Concept # 3

Social Factors

Reference Groups Family

Social Roles Statuses

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3. A _________ is a concept referring to a group to which an individual or another group is compared.

A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group

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4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.

A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality

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Concept # 4

Personal Factors

Age

Self Concept

Lifestyle

Values

Life Cycle Stage

Occupation

Wealth

Personality

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4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.

A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality

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5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .

A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above

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Concept # 5

Brand Personality

Sincerity Excitement

Sophistication Competence

Ruggedness

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5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .

A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above

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6. It is a driving force which help causes us to achieve goals.

A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above

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Concept # 6

Key Psychological Processes

Motivation Perception

Learning Memory

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6. It is a driving force which help causes us to achieve goals.

A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above

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7. It is a theory of psychosexual Development.

A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above

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Concept # 7

Motivation

Freud’s Theory

Maslow’s Hierarchy

ofNeeds

Herzberg’sTwo-Factor

Theory

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7. It is a theory of psychosexual Development.

A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above ( Freud’s

Theory )

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8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.

A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above

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Concept # 8

Perception

Selective Attention

Selection Retention

Subliminal Perception

Selective Distortion

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8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.

A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above

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A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition

9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.

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Concept # 9

Consumer Buying Process

Problem Recognition

Information Search

Evaluation

Purchase Decision Post Purchase behavior

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9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.

A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition

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10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?

A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above

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Concept # 10

Perceived Risk

Functional

Physical

Financial

Social

Psychological

Time

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10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?

A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above

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Analyzing Consumer Markets

Top 10 Learning Questions for Chapter 06 :

Rustie M. FidelApril 15, 2011

http://rustie27.blogspot.com/