Top 10 Learning Questions : Analyzing Consumer Markets

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Analyzing Consumer Markets

Rustie M. FidelApril 15, 2011

Top 10 Learning Questions for Chapter 06 :

http://rustie27.blogspot.com/

1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.

A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors


Concept # 1

Influences of Consumer Behavior

Cultural Factors

Social Factors

Personal Factors

I’m muslim! I don’t buy

that thing!

I want the LV bag! It’s the bag

of the ELITE!

I want that swimsuit!

That would fit my body!


1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people.

A. Social FactorsB. Cultural FactorsC. Personal FactorsD. Academic FactorsE. Spiritual Factors


2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.

A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions


Concept # 2

Subcultures

Nationalities

Religions

Racial Groups

Geographic Regions


2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics.

A. NationalitiesB. ReligionsC. Racial GroupsD. Geographic Regions

3. A _________ is a concept referring to a group to which an individual or another group is compared.

A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group

Concept # 3

Social Factors

Reference Groups Family

Social Roles Statuses


3. A _________ is a concept referring to a group to which an individual or another group is compared.

A. Reference GroupB. Social RolesC. StatusesD. FamilyE. Peer Group


4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.

A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality


Concept # 4

Personal Factors

Age

Self Concept

Lifestyle

Values

Life Cycle Stage

Occupation

Wealth

Personality


4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.

A. Self EsteemB. Self ConceptC. LifestyleD. Life Cycle StageE. Personality


5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .

A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above


Concept # 5

Brand Personality

Sincerity Excitement

Sophistication Competence

Ruggedness


5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .

A. IntegrityB. HonestyC. HopeD. CompetenceE. None of the Above


6. It is a driving force which help causes us to achieve goals.

A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above


Concept # 6

Key Psychological Processes

Motivation Perception

Learning Memory


6. It is a driving force which help causes us to achieve goals.

A. Driving InnovationB. MotivationC. Anticipating NeedsD. MemoryE. None of the Above


7. It is a theory of psychosexual Development.

A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above


Concept # 7

Motivation

Freud’s Theory

Maslow’s Hierarchy

ofNeeds

Herzberg’sTwo-Factor

Theory


7. It is a theory of psychosexual Development.

A. Psychological TheoryB. Sigmond’s TheoryC. Psychosocial TheoryD. Herzberg Two-Factor TheoryE. None of the Above ( Freud’s

Theory )


8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.

A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above


Concept # 8

Perception

Selective Attention

Selection Retention

Subliminal Perception

Selective Distortion


8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.

A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above


A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition

9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.


Concept # 9

Consumer Buying Process

Problem Recognition

Information Search

Evaluation

Purchase Decision Post Purchase behavior


9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards.

A. ResearchB. EvaluationC. Random ChooseD. Purchase DecisionE. Problem Recognition


10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?

A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above


Concept # 10

Perceived Risk

Functional

Physical

Financial

Social

Psychological

Time


10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?

A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above


Analyzing Consumer Markets

Top 10 Learning Questions for Chapter 06 :

Rustie M. FidelApril 15, 2011


Top 10 Learning Questions : Analyzing Consumer Markets

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