Tom Ferry Presentation

Post on 26-Jan-2015

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Transcript of Tom Ferry Presentation

Jim Marks-Virtual ResultsTwitter @jimmarks

Twitter @jimmarks Hashtag #tomferrySSJM

twitter: @jimmarkshashtag:

#tomferrySSJMemail:

jimmarks@virtualresults.net

power point presentation and my 10 fav (super secret) twitter tools

?

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So what is changing?

Its not JUST the medium… It’s the MESSAGE.

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“Collectively, our talented and skilled team offers the highest measure of

superior services to ensure our clients a unique, sophisticated real estate

experience, with the utmost honesty and integrity, unsurpassed marketing,

and exceptional negotiating skills.”

We really care about each of our clients and will prove it each day we work for you.

You no longer control the messageBut you can participate in the conversation

You don’t get to tell them who you are…

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“Networked Individualism”

Opportunity

“The majority of my business comes from my sphere of

influence”

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Your New Circle of Influence

Social Media allows encourages the engagement of people just outside your Current sphere of influence.

But, what IS appropriate engagement?

#realtorfail

Office Friends

Office

infosphere

Friends

statusphere

Friends

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What is Twitter?

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Twitter comes in all

sizes…

I Need a Strategy!

Does this strategy play well with

other Strategies?

Do I want this many Followers?

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Twitter is a Broadcast Text Message to the

world…

tweet

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Twitter is a Broadcast Text Message to the

world…

tweet

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Twitter is a Conversation?

tweet

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Twitter is a Community?

tweet

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Twitter is a Community Conversation?

tweet

tweet

tweet

tweet tweet

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Get News

Make Friends

Customer ServiceBuild

ReputationTraffic

GenerationEmail

ReplacementArrange Meet-ups

Influence Prospects

Uses for Twitter

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Do I need Social Media?

Do I need Social Media?

What are my Goals?

Isn’t This Just For Kids?

Lead Generation?

Or Branding?

WHERE DO I FIND THE

TIME?

How do I CONVERT

conversations?

Blog? Twitter?

Facebook? Linked In?

Can my assistant Twitter for

me?

Will this make me a

better Agent?

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Do I need Social Media?

Do I need Social Media?

What are my Goals?

Isn’t This Just For Kids?

Lead Generation?

Or Branding?

How do I CONVERT

conversations?

Blog? Twitter?

Facebook? Linked In?

Can my assistant Twitter for

me?

Will this make me a

better Agent?

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How do I get started?

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So, how do you know what to Tweet?

or (Why the heck would anybody care about what I am doing…)

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Interested vs. Interesting

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Where in the hell is Matt?

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Following Strategies

Follower Strategies

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Following Strategies

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So, WHEN do I tweet…

Check in once or twice a day

(quickly) Get Mobile..

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twitter terminology

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Ok, I get it… (more advanced

strategies)

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Follower Strategies

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Following Strategies

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Begin FollowingAnyone You Know or Know

Of

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Then Follow Who They Follow

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Following Strategies

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Follower StrategiesLook for conversation

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Follower StrategiesLook for conversation

Take an Interest in your message

Respond in a personal wayEngage immediately

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Cool Twools

tweetdeck

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Cool Twools

iPhone: Tweetie, TwitterFon, TweetDeck

Blackberry: UberTwitter, TinyTwitter

Any Other Phone: M.Twitter.Com

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Cool Twools

Twitter to Flickr Twitter to FaceBook

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Cool Twools

Jott to Twitter

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Free Hugs