Title of the Best Practice

Building Triple Helix Multi-Media Clusters and increasing cooperation between the partner regions through

future projects or other mutual supports to the sector

Description of the Best Practice

An urban renovation strategy. A new model of making city

The answer to a necessity: the Knowledge Economy

1998: the debate about the future of the industrial areas

New concept: The knowledge economyThe @ concept

Source: Loet Leydesdorff & Martin Meyer. 2003.

Knowledge-based

Economy

Knowledge

KnowledgeInfrastructure

GeographyPolitical

Economy

Economy

Innovation

22@Barcelona: Focusing in the Knowledge Economy

within a compact city

CLUSTERS & BUSINESS DEVELOPMENT

TALENTINFRASTRUCTURES

URBAN

INTERNATIONAL

DISTRICT

PROMOTION

DEMAND

22@INNOVATION

ICT

22@

BCN

INT

CAT

MEDIA

ENEBIO DIS

URB

ECO

SOC

Special infrastructures plan

Public space renewal

New heating and cooling system

New energy networks

Underground galleries

New mobility plan

Selective pneumatic waste collection

The scale of 22@Barcelona

• Productive Activities• Housing, facilities and services

The scale of the project:

Territory

New gross floor space

Increase in green spaces

Increase in facilities

Investment infrastructures

Employment:

Companies

3.200.000m2

800.000 m2

198,26 Ha (115 city blocks)

4.000.000 m²

114.000 m²

145.000 m²

180 M euros

45.000

1.752

What are the core aims and objectives of the Best Practice?

22@Barcelona: the innovation district:Developping an innovation ecosystem

Phase 2 CorporateEnvironmentProjects

Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure

Phase 3 PersonalEnvironmentRelationship space

What are the significant operational details of the Best Practice?

MEDIA

Entrepreneurship

Services for companies

Internationalization

Community of professionals

Cluster strategies

Transversalprograms

Relation between clusters

Marketing

ENERGY MEDTECH ICT DESIGN

Clusters policy

22@Barcelona: the innovation districtThe value Chain

Talent Attraction Retention Development Creation

Company Promotion Location Monitoring Growth

Innovation Science Technology Company Market

Urbanism Planning Management Infrastruct. Construction

Technological centers

Leadership of projects: 22@Barcelona: Clusters & activities

Companies

Institutions

Universities

IncubatorsResidences

Other services

Specific spaces

Dissemination spaces

Entrepreneurs

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UPF, UB, UOC

Media-TIC Building

RNE, CAC, Barcelona TV…

Audiovisual Production Centre (PBM)

Barcelona Media-Innovation Centre

Melon District / Ciutadella

Media Factory

MediaPro, Lavinia, Apunto la Postpro …

Partnership strategyMedia Complex: Barcelona Media Park

Investment: 80 M€

Barcelona Media organization

Universities

Incubators

Institutions

Specifics spaces

Technological centers

Residences

Dissemination

Companies

UB, UPC, La Salle

Media-TIC building

CMT, FBD, Localret

Interface building, Media-TIC building

Technological ICT Center

Melon District

ICT House

T-Systems, Indra, Telefónica, Vodafone, …

Partnership strategyICT: Network of R+D centers related to ICT

Multiple areas of research, development & commercialization

New paradigms like 3D audio,New applications of audiofor diverse fields:

industrial quality control, security people with disabilities. 

3D editing: inserting virtual objects into 3D videoResearch into 3D narratives:

What sort of funding was used for the Best Practice?

Public Financing Personalized information, advice and management

The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.

22@Capital Private and venture capital investment networks

Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.

Which new technologies are used for marketing of AV sector?

• Latest trends in social media, mobile apps and audiovisual media, with applications in the world of football and Formula 1.

• A pioneer technology to discover what is new in the media in real time.

• Application in many sectors, such as health and safety, the automotive industry, medicine and mobility. It has developed a pioneer technology to discover what is new in the media in real time.

What are the transferable elements of the Best Practise to other regions?

• 22@ PLUS: Innovation and technology– The concentration of clusters in different

economic sectors in the same area: creation, growth and innovation business

• 22@Synergys– Business networking and work sessions at

congresses or other scientific or technological events that take place in Barcelona.

– Easy access to new emerging technologies to create synergies and more competitive business environment.

• Public support to generate new business opportunities.

Citizens Projects

Sponsorship and participation in the neighborhood activitiesDirect communication actions

Citizens needs analysis

• Virtual Memory of the Sant Martí District’s elders

• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District

• 22@FP• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree

22@Staying in company22@Districte Digital

Talent’s attraction and retention

The 22@ Plan, a new model of compact city

Subsidized housing

@ activities

7@ facilities

Green spaces Industrial heritageAvanced infrastructures

New mobility model

Revitalization public spaces

Please refer to any particular innovative elements of the Best Practice

•New understanding of living in a city

22@ Space ofPersonal Relation

22@Talent

Increase of the belonging feelingCreation of the community 22@

Pride to work/live in 22@

Space of personal relation

• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat

• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company

For the professionals For the neighbours

Please describe any evidence of success of the Best Practice

Urban Lab 22@,

Contact data for those interested in knowing more about the Best Practice

• 22@BARCELONA – (BARCELONA ACTIVA)• Marc Sanmarti

Barcelona City Council M. +34 699.708.874E. msanmarti@bcn.cat

• Llacuna, 162 - 16408018 Barcelona

• info@22barcelona.cat +34 934 019 777barcelonactiva@barcelonactiva.cat

• www.barcelonactiva.cat • facebook.com/barcelonactiva • twitter.com/barcelonactiva• Website where it is possible to find more information about the Best Practice * • http://www.22barcelona.com• http://www.barcelonactiva.cat

Samples – Barcelona Media

The audiovisual sector