3 Digital Strategies that Make Your Business

Globally Competitive

Homer “Homerun” Nievera

About Homer Serial Digital Entrepreneur

- Flip business models

- Identify and create multiple revenue

streams

- Build and sell tech businesses

Digital Marketer

- Link online-offline campaigns to ROI

- Manage social media campaigns

- Build online buzz and reputation

@nievera

United Stats

Should your

business be

online?

What about on mobile?

What you will learn…

3 easy strategies to build a successful enterprise online. Simple techniques that you

can use today.

Why put your biz online?

Substantial income

Easy to set-up

Flexibility

Convenience

Cost-effective to operate

Open 24/7

How do I start?

#1 Embrace Technology

12 years, I worked for and

with these dotcoms

What I learned so far:

The speed of processors double

every 6 months

A new upgraded Smartphone model

is released every month

Billion $ transactions happen online

and on mobile every second.

You can build a million dollar

company with 400 pesos.

Startup costs are lower

today than ever before.

Even age is not a barrier.

Are Older People More Tech Savvy?

In the U.S. those aged 55 to 64

represent 23% of new entrepreneurs

46% of U.S.-born techpreneurs start

ventures in their 50’s

Most U.S.-born techpreneurs are

middle-aged with 16 years of work

experience before they launch a startup.

Only 1% of tech companies were started

by teens.

Where do you get your free fixes?

Free/low-cost stuff you

can set-up now

Landing Page Facebook Page Twitter & Instagram

Blog

Mobile App

How do these work together?

Landing

Page

Blog

Social

Media

Your website/landing page is your home store.

The rest are content drivers.

Right/Niche Content

Contact/Map

SEO

Social media integrated

eCommerce-ready

Stuff: blog, videos, events, etc.

Your Site Should Have:

Drive-thru content

Socially relevant content

Promotional content

Feedback/Comments

Any support content your site cannot hold

Your Blog Should Have:

Promotions

Contests

Industry/related news

Upcoming products

PR stuff

Your Social Media Should Have

#2 Master Content

So what’s #trending?

Traditional Marketing talks to people.

Content Marketing talks with them. ~ Doug Kessler

Types Of Content Brands

Develop For Social Media

Source: Ipsos OTX

Using Articles as social media content

brings most success to campaigns.

Define your target audience and

develop an understanding of their

Problems and buying questions

Figure out a way to solve or answer

those problems or buying questions

BE THE TRUSTED SOURCE FOR

YOUR AUDIENCE!

Develop an online presence that contains

as much relevant content as possible. Use

articles, posts, videos, podcasts, etc.

Make it easy for your audience to transition

from just LEARNING FROM YOU - - -

to BUYING FROM YOU.

Investment in Digital

Content Marketing.

Brands will start investing in the people,

processes and technologies to deliver truly

compelling content.

- Justin Pearse, board member of the British Interactive Media

Association

There are no stupid ideas! Just missed opportunities.

#3 Be a Disruptor

Be different, unique and authentic.

Research. Experiment.

Vine: The New TVC

66M+ Views, Top Awards at Cannes Lowe’s “Fix-in-Six” campaign

2011: the first blogazine for start-ups

2014: Blogazine for food service industry

…and 4 more sites

Bake & Brew Cafe

Bake & Brew Small community coffee shop

Non-main road location

Used initially Facebook for awareness among local village groups

Was featured in FoodFindsAsia.com

Bake & Brew Got 3,000+ hits and had 1,000+ actual

in-store visits by “Metro Southerners” in 2 months

Increased orders of personalized cakes by 300%

Visited by regional head of Zomato for a feature on their site

Not bad for a community café that is less than a year old.

Started as home-based Started online shop via

Multiply

Moved to Facebook

Manages orders and signups to baking classes via Facebook

A Quick Learner

Website Social media Blogs/Review sites Wi-fi availability Online ordering/

reservations Mobile apps Geo-location

7 technologies that affect

customer choices:

Read up!

@bnievera

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Email Marketing

“The best way to

Predict The Future,

is to Create It.”

Peter Drucker, Leadership Guru

Are you prepared for the Future?

@bnievera