Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun"...
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Transcript of Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun"...
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3 Digital Strategies that Make Your Business
Globally Competitive
Homer “Homerun” Nievera
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About Homer Serial Digital Entrepreneur
- Flip business models
- Identify and create multiple revenue
streams
- Build and sell tech businesses
Digital Marketer
- Link online-offline campaigns to ROI
- Manage social media campaigns
- Build online buzz and reputation
@nievera
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United Stats
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Should your
business be
online?
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What about on mobile?
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What you will learn…
3 easy strategies to build a successful enterprise online. Simple techniques that you
can use today.
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Why put your biz online?
Substantial income
Easy to set-up
Flexibility
Convenience
Cost-effective to operate
Open 24/7
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How do I start?
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#1 Embrace Technology
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12 years, I worked for and
with these dotcoms
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What I learned so far:
The speed of processors double
every 6 months
A new upgraded Smartphone model
is released every month
Billion $ transactions happen online
and on mobile every second.
You can build a million dollar
company with 400 pesos.
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Startup costs are lower
today than ever before.
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Even age is not a barrier.
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Are Older People More Tech Savvy?
In the U.S. those aged 55 to 64
represent 23% of new entrepreneurs
46% of U.S.-born techpreneurs start
ventures in their 50’s
Most U.S.-born techpreneurs are
middle-aged with 16 years of work
experience before they launch a startup.
Only 1% of tech companies were started
by teens.
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Where do you get your free fixes?
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Free/low-cost stuff you
can set-up now
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Landing Page Facebook Page Twitter & Instagram
Blog
Mobile App
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How do these work together?
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Landing
Page
Blog
Social
Media
Your website/landing page is your home store.
The rest are content drivers.
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Right/Niche Content
Contact/Map
SEO
Social media integrated
eCommerce-ready
Stuff: blog, videos, events, etc.
Your Site Should Have:
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Drive-thru content
Socially relevant content
Promotional content
Feedback/Comments
Any support content your site cannot hold
Your Blog Should Have:
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Promotions
Contests
Industry/related news
Upcoming products
PR stuff
Your Social Media Should Have
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#2 Master Content
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So what’s #trending?
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Traditional Marketing talks to people.
Content Marketing talks with them. ~ Doug Kessler
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Types Of Content Brands
Develop For Social Media
Source: Ipsos OTX
Using Articles as social media content
brings most success to campaigns.
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Define your target audience and
develop an understanding of their
Problems and buying questions
Figure out a way to solve or answer
those problems or buying questions
BE THE TRUSTED SOURCE FOR
YOUR AUDIENCE!
Develop an online presence that contains
as much relevant content as possible. Use
articles, posts, videos, podcasts, etc.
Make it easy for your audience to transition
from just LEARNING FROM YOU - - -
to BUYING FROM YOU.
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Investment in Digital
Content Marketing.
Brands will start investing in the people,
processes and technologies to deliver truly
compelling content.
- Justin Pearse, board member of the British Interactive Media
Association
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There are no stupid ideas! Just missed opportunities.
#3 Be a Disruptor
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Be different, unique and authentic.
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Research. Experiment.
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Vine: The New TVC
66M+ Views, Top Awards at Cannes Lowe’s “Fix-in-Six” campaign
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2011: the first blogazine for start-ups
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2014: Blogazine for food service industry
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…and 4 more sites
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Bake & Brew Cafe
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Bake & Brew Small community coffee shop
Non-main road location
Used initially Facebook for awareness among local village groups
Was featured in FoodFindsAsia.com
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Bake & Brew Got 3,000+ hits and had 1,000+ actual
in-store visits by “Metro Southerners” in 2 months
Increased orders of personalized cakes by 300%
Visited by regional head of Zomato for a feature on their site
Not bad for a community café that is less than a year old.
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Started as home-based Started online shop via
Multiply
Moved to Facebook
Manages orders and signups to baking classes via Facebook
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A Quick Learner
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Website Social media Blogs/Review sites Wi-fi availability Online ordering/
reservations Mobile apps Geo-location
7 technologies that affect
customer choices:
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Read up!
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@bnievera
Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
Email Marketing
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“The best way to
Predict The Future,
is to Create It.”
Peter Drucker, Leadership Guru
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Are you prepared for the Future?
@bnievera