Thought Leadership for Agencies

Post on 06-May-2015

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Transcript of Thought Leadership for Agencies

Ryan O’Connell, Vice President

Content Marketing Through Thought

Leadership

.

BackgroundExperts/Thought Leaders

Content

Online Publications

What We Are:

Thought Leadership/Credibility Firm

Content Provider to online publications

Resource for Agencies

What We’re Not

PR Firm

Placement Firm

SEO Firm

Content Marketing

Content marketing through thought leadership is an avenue to engage targeted audiences and to showcase your expertise, to gain credibility, visibility and attract prospective clients.

BenefitsNew Business Credibility Visibility

Influence Feedback Recruitment

Content Marketing Through Thought Leadership

VSWhat People

Think It IsWhat It Really

Is

The Process

Experts Quality Content Senior Editor

IndustriesHealthcare* Education*

Nutrition/Fitness Real Estate*

Business Finance

Tech Entrepreneurship Women

Marketing/Social Media

Law*

Teach Tennessee

Brand Recognition

Educate on alternative certification programs

Higher Quality Applicants

Teach Tennessee

Increased Applicants

Grew brand recognition and credibility

Higher Quality Applications

Belo Cipriani

Consistent Content

Brand Recognition

Inspire and educate

Belo Cipriani

Social following National Braille Association

Brand RecognitionSpokesman

Problem:Most agencies aren’t doing this.

For their clients For themselves

Because it’s hard

Relationships ExpertContent

Strategy EditorialTeam

Time

New Business Credibility Visibility

Influence Feedback Recruitment

Benefits

It matters to you.

It matters to your clients.

Agencies aren’t doing it yet.

You should.

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Ryan@digitaltalentagents.co

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