Post on 24-May-2015
Thought leadership
Serving as a resource for your community
Leading communities
Developing a Social Media Workflow
Building your network
Network building on LinkedIn
Understanding Degree
Focus or cast a wide net?
Focus your network
● Colleagues, ex-colleagues● Customers● People in your industry● LinkedIn professional group
members
Cast a wide net
● Classmates● Neighbors● Friends● Relatives
Request connections with:
● Colleagues from current or former positions● Classmates● People you've done business with ● Friends (you need an email address)● Fellow LinkedIn Group members● Other (you need an email address)
Don't use "Friend" unless they really are your friend
Don't use the LinkedIn connection request boilerplate - write a personal note
"I'd like to add you to my professional network on LinkedIn."
Rinse and Repeat...
Posting
How often should you post?
Optimize your posting schedule
Automation
Buffer
Hootsuite
Reply to comments -do it fast...keep the ball rolling
What should you talk about?
Join conversations
Ask questions
"God bless thechild who's gothis own..."-Billie Holiday
Have your own website
Websites + Social Media = network power
Post links from your blog
Should you link to all blog posts on all your platforms?
Take advantage of social sharing buttons on your site
Collect material that will interest your network:
● RSS feeds● Twitter● Google Alerts● Google news (make custom pages)● Instapaper
Automate content sharing
Shareaholic Buffer
Rinse and Repeat...
Questions?