Post on 16-Dec-2015
THINGS THAT GO BUMP IN
THE NIGHT
Adult Pedestrians in the Night Time Economy
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Context
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Gender
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Age
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Mosaic
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
IMD
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Contributory Factors
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Crash DNA
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Month
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Crossing Facilities
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Road Class
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Regional Variation
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Previous Research
Common Factors•At weekends•Between 6pm and 11pm •Where the casualty is aged between 16 and 34 years old•Where the casualty is male•Where the casualty is deprived•Where the casualty is impaired by alcohol•Where the casualty is wearing dark clothing•Where the casualty undertook dangerous actions in the carriageway•Where the related driver was impaired by alcohol, driving aggressively and/or were exceeding the speed limit
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Previous Research
Other Findings
•Lack of awareness of impairment•Risky crossing behaviour•Difficulty judging speed and distance•Areas with a high density of pubs & clubs•History of alcohol abuse
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
InterventionsEngineeering•Separation of pedestrians from motor vehicles by fences•Reducing speed limits•Fencing or other facilities to separate pedestrians and motor vehicles in areas where bars cluster•Adequate lighting to assist drivers in seeing pedestrians at night•Traffic calming devicesEnforcement•Drunkenness•Jaywalking
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Interventions
Education
•Drunk-Walkers do not think they are at risk•More worried about assault•Getting drunk is normal behaviour, telling people not to drink won’t work•Very drunk people will not retain advertising or awareness messages
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Existing Campaigns• Use trains and buses: Transport info website
• Organise a lift
• Book a taxi or mini-bus: Taxis NSW
• Stay overnight at a place nearby
• Wear bright, light clothes at night so you are more visible to drivers and riders
• Drink & Drug Driving
• Interruption events
• Direct conversations with target groups
• Evaluated
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Fun Theory
“The thought that something as simple as fun is the easiest way to change people’s behaviour for the better”
THINGS THAT GO BUMP IN THE
NIGHT
National Road Safety Conference 2014
Fun Theory