The world is NU

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Presentation about the largest Dutch News service NU.nl. How do we respond to change and how do we adapt. Best in class user experience, best in class technology. And insights about our open innovation program.

Transcript of The world is NU

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The world is NU (Jorik Dopmeijer & Jurriaan Bernson)

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Tussen de 70% en 90% van alle volwassenen in de westerse wereld neemt dagelijks nieuws tot zich

News is a good business

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1) Why Change?Technique, Consumer, Behaviour and Media

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Smartphones changed the world

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Smartphones changed the world

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Mobile & Future of screens

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Mobile is taking over the internet

68% of the daily

page views is mobile

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3.700.000Breaking news and push

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Multi-screen

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Connected Devices

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Time spent vs. Ad spending

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Money & Advertising

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On the go

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Mobile offers multiple touch points

12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

iPhone

iPad

Android

m.nu.nl

Web

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New Advertising formats: Cross platform

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New Advertising formats: Cross platform

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New Advertising formats: Cross platform

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Privacy & Data

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2) How we change?Vision & Strategy

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Some facts

+5 million unique visitors via Web and Apps monthly reach (undoubled)

Most used news site on smartphone (57%), tablet app (46%) and desktop (37%)

Actual, clear, factual, trusted en innovative

Spontaneous brand awareness of 69%, brand preference of 41%

64% visitors NU.nl at least once a day

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Nr 1 Media Brand

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Why How What?

WHY

NU.nl is the challenger in the slow media landscape.

NU.nl wants to provide the best possible way to be aware of the NOW

HOW

By putting the audience in the middle and use the best possible innovations and technology possible

WHAT

NU.nl creates news related digital services for the Dutch mass audience. Focusing on NOW, always available, anywhere.  

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NU.nl – 1999/2009 User experience (Speed and Objectivity)

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NU.nl – 2009/2012 On any screen

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NU.nl – 2013 and future: Relevance

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User first

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Mobile Medium / Large tablets XL Tablets / Laptops / DesktopSmall / Medium tablets

1 koloms smal

2 column small

2 koloms breed

768 - 992480 -600320 - 480280 - 320 992 +600 - 768 1024 +

2 column medium

1 koloms medium

1 koloms breed

Every screen an optimized presentation

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Testing & Improving the user experience

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Testing

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Relevant content and context

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Real-time analytics

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Technology

NU.nl presentatie 201234

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Post-it – Plan – Product

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IT in the Business

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3) What we Change?

Adapt: Internally & Externally

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Intern: het NUlab testpanel– White label product van Sanoma’s hettestpanel.nl

Extern: NUlab – Accelerator: heel (journalistiek) Nederland wordt uitgedaagd het nieuws van straks te bepalen

Innovatieprogramma NU.nlNU.nl The Lean Startup methodologie

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Huidige Situatie

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Waarom een testpanel om ideeën en (nieuwe) functionaliteiten te testen?– Mogelijkheid om een specifieke targetgroep te kiezen

Gesegmenteerd in o.a. leeftijd, gebruik NU.nl en type devices

Gecentraliseerde feedback

Belangrijkste functionaliteiten– Een mobiel geoptimaliseerde login en registratie-omgeving

– Open community; ruimte voor discussie

– Rapportages en dashboards

Lancering eind oktober 2013

Het NUlab testpanel

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Waarom een innovatieprogramma starten buiten je eigen omgeving om? Wat valt er te winnen voor de deelnemer?

Programma– Volg live webinars met ervaringsdeskundige sprekers

– Ontwikkel je idee d.m.v. lean startup methodologie

– Krijg feedback en ondersteuning van onze coaches

– 3 ideeën gaan door naar de Bootcamp en worden ontwikkeld tot prototypes

Schrijf je nu in: www.nulab.nl

Op zoek naar nieuwe producten en diensten rondom het produceren en distribuerenvan journalistieke content

NUlab

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Jurriaan@nu.nl@jurriaanbernson

Questions and feedback

Jorik@nu.nl@jorikdopmeij

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