The WebLink Connect™ Webinar Trilogy

Acquire. Engage. Retain.

PresenterDJ MullerFounder and President/CEODJ@weblinkinternational.com

Today!You’ll learn several (of many) techniques to use WebLink Connect to Acquire Members in an efficient way to drive value immediately.

Leave with something you can put into motion TODAY

MEMBER ACQUISTION

. IT MATTERS.

Keys to Acquiring More Members1. Define (or confirm) Your Value Proposition2. Identify Best Prospects3. Optimize Your Website to Drive More Value 4. Demonstrate Value when Selling5. Have a Plan6. Review

Key 1:Define Your Value

Proposition

WHAT IS YOUR VALUE

PROPOSITION?

Is Your Value Inclusive? Some things to think about…Be a Forward Thinker: Millennials are the futureYou must anticipate change if you want to expand your base and engage members

By 2025, Millennials will account for three-quarters of all working-age people – Brookings Institute

What does this mean? You can’t succeed in the long term without investing in the future -

make an investment in younger members on their terms • Tap into their core values and design membership categories based on needs,

interests and benefits• Re-think your business model and membership pricing strategy for this generation• Offer online resources• Focus on providing opportunities to promote career advancement • Be present – meet Millennials where they are already engaged

Even More Things to Think About…Don’t be Exclusive

Host a healthy combination of members only and public events• Connect your non-members with members so they see the value that they are

missing out on

Total Inclusion• It’s not a membership directory, it’s a business directory

Leverage Existing Members Member referrals are a great way to generate new leads

• Create a Member Referral Program to reward members who play an active role in growing your membership

Writing Your Value Proposition• For (target members)• Who (have the following problem)• Our organization is (describe your mission)• That provides (cite the breakthrough value and benefits)• Unlike (reference competition),• Our chamber/association (describe the key point of

competitive differentiation)

Sample Positioning Proposition• For local businesses • Who are looking to grow• WebLink Chamber of Commerce is the voice of business• That provides credibility, education and development

opportunities• Unlike other associations in Indianapolis• Our chamber is focused on supporting and growing the

community through resources, networking and advocacy.

Have staff commit this to memory!

KEY #2Identify Best

Prospects

Top Category Report

Top Category Report• Run Report

for 1 Month Time Frames

KEY #3Optimize Your

Website

Top Tips Increase Website Traffic• Add Direct Links to Popular Categories

• Add Community Events• Include local sports events

• Rename (or add) Business Directory (vs. Member Directory)

• Consider Adding (*gulp*) ALL local Businesses to your directory• Don’t worry! Members have a preference and clear advantages

• Have Members Update Social Media Links

Add Category Short-Cuts to Navigation

Need a Website Audit?

FREE in June – just email your Customer Success Manager!customersuccess@weblinkinternational.com

Got Social Media Links?Social Media Links are stored in the Profile under the Web tab

Easy Update Social Media Links

• Send Mass Email to Members

• Personalize• Send to Main

Contact • Use

[[SOCIALMEDIAUPDATELINK]]

Show Off Members in Top Categories

Tips• Add amenities• Membership Levels• Add descriptions

Show Off to Prospects!Build out one listing for each of your top categories to show to prospects

Using Top Category Report RecapIdentify top performing categories in your online business directory with WebLink Connect’s Top Category Report

1. Review and identify your top 10 categories2. Build out a listing in each of your top categories as an

example3. Get testimonials from top businesses4. Build your prospect list (businesses that are NOT members in

these same categories)5. Load your new prospects into your database

KEY #4Selling with

Value

Use The Referral Report in Sales Presentations

“The Chamber is providing me with a competitive advantage, and I know I am getting more leads than non-members.”Jim Johnson, Best Western

Show prospects they are missing out!“Fear of Loss” is a big motivator

Now Sign Up Your New Members Faster!

New in 16.6 Release!Under Profiles, select Add a Member

Also available in the browser:Go to http://weblinklogin.com

KEY #5Have a Plan

WHAT ARE YOUR GOALS?

PlanningIf you fail to plan, you plan to fail…

Use WebLink Connect’s Project and Tasks to keep everyone focused• Have clearly defined, measurable

outcomes and milestones• Have single owners for key tasks and

initiatives • Have frequent check-ins to adjust and stay

on course

KEY #6Review

Key to Acquiring More MembersLet’s Review!

1. Define (or confirm) Your Value Proposition2. Identify Best Prospects3. Optimize Your Website to Drive More Value 4. Demonstrate Value when Selling5. Have a Plan6. Review

Upcoming Webinar!What’s in the Works at WebLink?Wednesday, June 29, 2:00 pm Eastern

Thank you!DJ MullerFounder and President/CEODJ@weblinkinternational.com