The value of Structured Data

www.webnodes.com

Gilbane Boston - 2011

Ole GulbrandsenCTO Webnodesole@webnodes.com

Structured Data improves:

1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

Topics

Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

Topics

Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

A «web of documents»...

A «web of documents»...

But there are challenges...

Searches are inaccurate

Tree based navigation is limiting

from a «web of documents»...

...to a «web of data»

• www.Hotell.no • www.AIBN.no

Challenges with a «web of data»

1. Most CMS systems are page oriented and cannot be used

2. Solutions are therefore custom made and expensive

3. Each solution has its own data format

4. Integration is hard

How do we overcome this?...

a common standard for structured data

on the web

Topics

Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

«The Semantic Web»

The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web.

Source: Wikipedia

Internet technologies

SOURCE: Radar Networks & Nova Spivack

Semantic technologies are key to the future web…

semantic databases in webnodes

HTMLPAGES

Data endpoints

semantic search in webnodes

Semantic tags give content meaning

Producer

Reseller

Review

Author

ProducerReseller

[Red]text[Image]

240x130px

[Blue]text

[Bold]text

[H1]text

[Black]text

Without semantic tags

PriceProduct Image

Phone Color

StockStatus

ProductName

Currency

With semantic tags

Without semantic tagsThe search result is inaccurate

With semantic tags

https://www.google.com/webhp?hl=en#sclient=psy-ab&hl=en&biw=1843&bih=1006&site=webhp&source=hp&q=red+dresses&pbx=1&oq=red+dresses&aq=f&aqi=g4&aql=&gs_sm=e&gs_upl=1411l4567l0l4688l13l11l1l1l1l1l485l3675l3-3.6l9l0&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=6017915d9066490

Reviews

People

Events

www.schema.org

• demo.webnodes.com recipies

semantic databases in webnodes

Data endpoints

HTMLPAGES

semantic search in webnodes

Wikipedia -> DBpedia

• demo.webnodes.com mashup• webnodes.bobsdb.com mashup

And many others..

Topics

Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

The benefits from the Semantic Web has so far been reserved large companies!

Why?

Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit

from the Semantic Web as well…

The challenges with CMS systems

CMS HTMLPAGES

End users

Other systems

EXPENSIVECUSTOMBUILT

SYSTEMS

EXPENSIVECUSTOM

BUILTSYSTEMS

Structured Data

DataEndpoints

SPARQLRDF

OData

Desktop Browsers

Semantic Searches schema.org

Mobiles & Tablets

Other applications

HTMLPAGES

Semantic TagsSemantic database

SQL DatabaseORM SystemsTripletstore

Our solution

The difference with Webnodes

CMS HTMLPAGES

End users

Other systems

EXPENSIVECUSTOMBUILT

SYSTEMS

EXPENSIVECUSTOM

BUILTSYSTEMS

Structured Data

• www.reddbarna.no Odata

To summarize...

The value of structured data in your CMS

HTMLPAGES

HTMLPAGES

Semantic Search

Normal CMS

OData Mobiles etc.

RDF

Structured Data

Structured Data

Benefits with Webnodes CMS:

1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data

www.webnodes.comOle Gulbrandsen – ole@webnodes.com

Visit our booth!