The value of structured data
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This is the presentation of Webnodes from the Boston Gilbane CMS conference 2011. The topic of our talk was how structure add value to your data. We start by talking about structured data in a general context. This then leads to the Semantic Web, and finally we talked about structured data in the context of CMS systems.
Transcript of The value of structured data
The value of Structured Data
www.webnodes.com
Gilbane Boston - 2011
Ole GulbrandsenCTO [email protected]
Structured Data improves:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – [email protected]
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
A «web of documents»...
A «web of documents»...
But there are challenges...
Searches are inaccurate
Tree based navigation is limiting
from a «web of documents»...
...to a «web of data»
Challenges with a «web of data»
1. Most CMS systems are page oriented and cannot be used
2. Solutions are therefore custom made and expensive
3. Each solution has its own data format
4. Integration is hard
How do we overcome this?...
a common standard for structured data
on the web
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
«The Semantic Web»
The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web.
Source: Wikipedia
Internet technologies
SOURCE: Radar Networks & Nova Spivack
Semantic technologies are key to the future web…
semantic databases in webnodes
HTMLPAGES
Data endpoints
semantic search in webnodes
Semantic tags give content meaning
Producer
Reseller
Review
Author
ProducerReseller
[Red]text[Image]
240x130px
[Blue]text
[Bold]text
[H1]text
[Black]text
Without semantic tags
PriceProduct Image
Phone Color
StockStatus
ProductName
Currency
With semantic tags
Without semantic tagsThe search result is inaccurate
With semantic tags
Reviews
People
Events
www.schema.org
• demo.webnodes.com recipies
semantic databases in webnodes
Data endpoints
HTMLPAGES
semantic search in webnodes
Wikipedia -> DBpedia
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured data in CMS systems
www.webnodes.comOle Gulbrandsen – [email protected]
The benefits from the Semantic Web has so far been reserved large companies!
Why?
Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit
from the Semantic Web as well…
The challenges with CMS systems
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
DataEndpoints
SPARQLRDF
OData
Desktop Browsers
Semantic Searches schema.org
Mobiles & Tablets
Other applications
HTMLPAGES
Semantic TagsSemantic database
SQL DatabaseORM SystemsTripletstore
Our solution
The difference with Webnodes
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
To summarize...
The value of structured data in your CMS
HTMLPAGES
HTMLPAGES
Semantic Search
Normal CMS
OData Mobiles etc.
RDF
Structured Data
Structured Data
Benefits with Webnodes CMS:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – [email protected]
Visit our booth!
