The Social Media Landscape in China

Nov 2013

Source: CNNIC

The Social Landscape

In 2013, social media users have grown by

Source: CNNIC

Source: CNNIC

Source: CNNIC

China’s Social Consumer

China’s Social Consumer

Source: CNNIC

Source: CNNIC

Down from 70% in 2011

28%Of internet users are rural

Source: CNNIC

Over halfof users have clicked to a product after seeing it on

Weibo

Social Competitors

Platforms

Allow full range of social activities including photo sharing, games, and profile

personalisation.

China’s Facebook

University Students

Low Active User %

Mass Market

Largest User base

Lowest Engagement

Highest Active User %

Higher penetration in Tier 1 cities

Area Focused

Gigs, News, Events

Event Guide

Source: Warc

Videohttp://www.youtube.com/watch?v=W16qzZ7J5YQ

Video

http://www.tudou.com/listplay/Mlvy1XqBDUU/p7w518NftF4.html

Case Studies

Source: Warc

Source: Warc

http://www.youtube.com/watch?v=8naqk6IcqEo Video

Ashley McVeyHead of StrategyNext Digital