• Increase Exposure up to 400%

• Increase Profits

• No Effort…

• Selling in the 80s & 90s

• Copiers, Typewriters & Fax

• The Technology Industry had Arrived

• Low Tech

• Lead Dependant

• People Buy People

• Astronomical Valuations, LTV, PPC

• Line of Sight Marketing

• Online Decisions

• Are businesses more successful?

• What the statistics say!

• So much noise…

• £100k pp pa

• Increase staff to increase turnover

• More income, really?

• Look at me, Listen to me!

• Story-telling

• Self-service

“Get on their radar first!”

• Rethink networking

• Make the first move

• Get over “Catch 22”

• WIIFM Scenario

• Collaboration Marketing Platform for Five Businesses

• No Competition

• Shared Goal

• Customer & Prospect Data Combined

• Increases exposure by 400%

• More Business

…and their

customers

You & your

group

• Identify & introduce each group

• Build the marketing platform

• Project manage everything

A/B Split Testing

InboundOr

OutboundWebsite BannerMagazine Advert

Or Emal

Landing Page Platform

Online Software

Version A

Version B

Call to ActionDownload Report,

Doc , Article or Instruction

New UserRegistration

MarketingAutomation

Data Store

Email DeliveryEvent, Articles &

Updates

• Out of 205 companies that create content* Multiple assets per week

One every week

One every two weeks

One per month

One per quarter or less

Curate 3rd party or not at all

42%Produce at least onepiece of content perweek.

29%

13%

20%

28%

7%

3%

0 5 10 15 20 25 30 Data from LookBookHQ & Oracle Eloqua © 2014

* Blogs, Case StudieseBooks, InfographicsArticles & Surveys

• Ring-fence groups of prospects

• Maintaining Frequency

• Constant Soft Referrals

• Maximum ROI

And on that subject…

TM

• What are you spending now?

– Marketing Manager + MA Exp = £55k +

– Automation Software Setup = £5k

– Automation Software = £18k

– Copywriting = £2.4k pa

– Website = £5k

• It’s more than just sharing customers:

– Printing, Telesales & Training

– Gala Evenings

– Sponsorship

– Equipment!

• Receive & Pay Commission to each other

• If all group members agree, its free!

• Check out the maths

• It’s up to you!

• People based solution

• You provide the names

• We do all the work

• You win all round… Join in Today