The Results Are In:

Increasing the use of digital resources is easier than you think

NCCCLRA Conference 2014

Emily Guhde, Online Services LibrarianHeather Klein, Member Services Librarian

Today’s Session

• Describe what, according to our study, community college libraries with high use of NC LIVE resources do differently from their peers

• Based on those results, identify actions we think community college libraries can take to increase use of digital resources

Questions from NC LIVE Member Libraries:

What kind of use should we be seeing for our library?

What can we do to improve use of these resources?

“Making Usage Data Meaningful” Research Project

• Year-long study• NC LIVE member libraries’ usage

data (per FTE)• Five NC LIVE-provided databases

– Academic Search Complete– MasterFILE Complete– Wall Street Journal– LearningExpress Library– SimplyMap

Peer Groups

• Seven community college peer groups

• Segmented each peer group into thirds: Top, Middle and Bottom

• Made comparisons between Top, Middle and Bottom groups

Library Characteristics

• Access & Authentication• Content & Collections• Awareness, Outreach & Support• Library Characteristics• Community Characteristics

1 2 3 4

The Results Are In…

Result: Use of Direct Links

1 2 3 4

Action: Make NC LIVE Your Own

1 2 3 4

Action: Make NC LIVE Your Own

1 2 3 4

Action: Make NC LIVE Your Own

1 2 3 4

Custom EBSCOhost Branding

Result: Committee Members

1 2 3 4

Action: Staff Confidence• Staff receive

NC LIVE emails• Request an NC

LIVE outreach visit

• Trainings, webinars, technology competencies

1 2 3 4

Result: Faculty Outreach

1 2 3 4

Librarian-faculty interactions are related to higher database use.

• Embedded Librarians in Academic Courses• Librarian-Initiated Engagement with Academic Departments• Library Orientation Programs for Faculty Members• Marketing Aimed at Faculty Members• Librarians Attending Faculty Meetings

Action: Engage Faculty

• Embedded Librarians in Academic Courses

• Librarian-Initiated Engagement with Academic Departments

• Library Orientation Programs for Faculty Members

• Marketing Aimed at Faculty Members• Librarians Attending Faculty Meetings

1 2 3 4

Result: Patron Interactions

1 2 3 4

Result: Patron Interactions

1 2 3 4

Action: Go “High Touch” Your personal interactions have a digital impact

1 2 3 4

1.Make NC LIVE Your Own

2.Build Staff Confidence

3.Engage Faculty

4.Go “High Touch”

The Results Are In…

Thank You!

Questions? Ideas? Current Projects?

emily@nclive.orgheather@nclive.orghelp@nclive.org

Visit our exhibit booth!Visit our exhibit booth!Do you use nclive.org? Do you use nclive.org? Come over and meet Web Librarian Sarah Dooley!Come over and meet Web Librarian Sarah Dooley!