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The Results Are In: Increasing the use of digital resources is easier than you think NCCCLRA...
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Transcript of The Results Are In: Increasing the use of digital resources is easier than you think NCCCLRA...
The Results Are In:
Increasing the use of digital resources is easier than you think
NCCCLRA Conference 2014
Emily Guhde, Online Services LibrarianHeather Klein, Member Services Librarian
Today’s Session
• Describe what, according to our study, community college libraries with high use of NC LIVE resources do differently from their peers
• Based on those results, identify actions we think community college libraries can take to increase use of digital resources
Questions from NC LIVE Member Libraries:
What kind of use should we be seeing for our library?
What can we do to improve use of these resources?
“Making Usage Data Meaningful” Research Project
• Year-long study• NC LIVE member libraries’ usage
data (per FTE)• Five NC LIVE-provided databases
– Academic Search Complete– MasterFILE Complete– Wall Street Journal– LearningExpress Library– SimplyMap
Peer Groups
• Seven community college peer groups
• Segmented each peer group into thirds: Top, Middle and Bottom
• Made comparisons between Top, Middle and Bottom groups
Library Characteristics
• Access & Authentication• Content & Collections• Awareness, Outreach & Support• Library Characteristics• Community Characteristics
1 2 3 4
The Results Are In…
Result: Use of Direct Links
1 2 3 4
Action: Make NC LIVE Your Own
1 2 3 4
Action: Make NC LIVE Your Own
1 2 3 4
Action: Make NC LIVE Your Own
1 2 3 4
Custom EBSCOhost Branding
Result: Committee Members
1 2 3 4
Action: Staff Confidence• Staff receive
NC LIVE emails• Request an NC
LIVE outreach visit
• Trainings, webinars, technology competencies
1 2 3 4
Result: Faculty Outreach
1 2 3 4
Librarian-faculty interactions are related to higher database use.
• Embedded Librarians in Academic Courses• Librarian-Initiated Engagement with Academic Departments• Library Orientation Programs for Faculty Members• Marketing Aimed at Faculty Members• Librarians Attending Faculty Meetings
Action: Engage Faculty
• Embedded Librarians in Academic Courses
• Librarian-Initiated Engagement with Academic Departments
• Library Orientation Programs for Faculty Members
• Marketing Aimed at Faculty Members• Librarians Attending Faculty Meetings
1 2 3 4
Result: Patron Interactions
1 2 3 4
Result: Patron Interactions
1 2 3 4
Action: Go “High Touch” Your personal interactions have a digital impact
1 2 3 4
1.Make NC LIVE Your Own
2.Build Staff Confidence
3.Engage Faculty
4.Go “High Touch”
The Results Are In…
Thank You!
Questions? Ideas? Current Projects?
[email protected]@[email protected]
Visit our exhibit booth!Visit our exhibit booth!Do you use nclive.org? Do you use nclive.org? Come over and meet Web Librarian Sarah Dooley!Come over and meet Web Librarian Sarah Dooley!