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"...almost like they were frustrated ... longing for

something to like in return"

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Social media is changing our brains

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SOCIAL MEDIA BIOLOGYWhat makes it so addictive?

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DOPAMINE

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Tweeting is harder to resistthan cigarettes and alcohol

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OXYTOCIN

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Facebook users are 43% more likely to feel people can be

trusted

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SOCIAL MEDIA ACTIONSThe secret forces that drive us online

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WHY WE POST

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OF SOCIAL MEDIACOMMUNICATION

OF FACE-TO-FACE

COMMUNICATION

80%40%

‘Me’-forming:

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Self-presentation

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@courtneyseiter

We almost always use “things” as a way to identify ourselves and to

identify others. -Dori Tunstall

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We can love brandsas much as we love friends

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Imitation vs.Aspiration

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WHY WE SHARE

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68%Self-image

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78%Strengthen relationships

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62%Social currency

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Attack the taken-for-granted

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WHY WE ‘LIKE’

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‘LIKE’ SEVERALTIMES A DAY

‘LIKE’ ONCE A DAY

29%44%

Facebook like activity:

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Relationshipmaintenance

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Reciprocity

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WHY WE COMMENT

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SAY FREQUENT INTERACTIONS ARE REASON WHY

HAVE A RELATIONSHIP WITH A BRAND

13%23%

DO COMMENTS CREATE RELATIONSHIPS?

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Values > Conversation

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Shared reality

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85%To process information

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Negative reviews make us spend more?

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Comments about you are a reflection of you

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SOCIAL MEDIA PHENOMENONThe science of selfies, emoji and nostalgia

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SELFIES

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Looking glass self

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MORE LIKELY TO GET COMMENTS

MORE LIKELY TO GET LIKES

32%38%

PHOTOS WITH FACES ARE:

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Faces guide our gaze

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Faces create empathy

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Selfie stations

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Selfie campaigns

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Humanize your brand

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EMOJI

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EMOJI SHAREDPER DAY

USE EMOJI REGULARLY

6 B74%

Emoji use:

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A new brain pattern

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As 😃 rises,slang falls

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Emoji=social media power

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"They don't see it as advertising. They see it as self-expression."

-Evan Wray

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NOSTALGIA

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A universal feeling

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Changes how we see money

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"As soon as your content becomes an hour old... it falls off

this cliff"-Jonathan Wegener

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Unearthing the past

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Instagram:Idealizing a moment

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EMOTIONAL WEIGHTThe dark and bright sides of social media

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SOCIAL COMPARISON

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42% of mothers have 'Pinterest stress'

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74% of girls say peers use social media to "make

themselves look cooler"

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"This is what we want our life to be like"

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A BRIGHTER SIDE

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Virtual empathy

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"It's us at our best"