Post on 20-May-2015
description
The psychology of
The psychology of
location-based
location-based
servicesservices
By Bernie @topgold
By Bernie @topgold
GoldbachGoldbach
Pla
y Space
s
Pla
y Space
s
FoursquareFoursquareFacebook
FacebookGoogle Google TripAdvisor
TripAdvisorInstagram/PicPlz/
Instagram/PicPlz/FlickrFlickr
Psyc
holo
gy
Psyc
holo
gy Operant conditioning
Operant conditioning Influence
Influence Public profile
Public profile Social capital
Social capital
Fours
quare
Fours
quare
Fours
quare
Badges
Fours
quare
Badges
Face
book
Face
book
FB C
heck
inFB
Check
in
Lati
tude
Lati
tude
Off
ers
Off
ers
Trip
Advi
sor
Trip
Advi
sor
Trip
Advi
sor
Cre
d
Trip
Advi
sor
Cre
d
Inst
agra
mIn
stagra
m
Inst
agra
m
Inst
agra
m
Com
munit
yC
om
munit
y
Flic
krFl
ickr
Flic
kr A
pp
Flic
kr A
pp
PicP
lzPi
cPlz
Picp
lz A
ndro
id A
pp
Picp
lz A
ndro
id A
pp
Plu
sG
oogle
Plu
s
G+
Photo
sG
+ P
hoto
s
Psyc
holo
gy
of
Psyc
holo
gy
of
Opera
nt
Opera
nt
Condit
ionin
g
Condit
ionin
g
Conditioning in which
an operant response is
brought under stimulus control by virtue of presenting reinforcement contingent upon the
occurrence of the operant response”
Learn
ed
Learn
ed
Behavi
our
Behavi
our a form of learning
during which an individual modifies the
occurrence and form
of its own behavior due to the association
of the behavior with
a stimulus”
Unco
nsc
ious
Unco
nsc
ious
Behavi
our
Behavi
our An unconscious form
of learning in which a
behavior is linked to a
specific stimulus through a process of
reinforcement.”
Thorn
dik
e’s
Law
Thorn
dik
e’s
Law
Psychologist Edward
Thorndike said in 1911
that responses become more frequent
if followed by satisfying consequences but less
frequent if followed by
aversive consequences.”
Peer
Influence
Peer
Influence
Social influence takes
many forms and can
be seen in conformity,
socialization, peer pressure, obedience,
leadership, persuasion, sales, and
marketing” and in-app
behaviour.
Maki
ng
Maki
ng
Soci
al S
pace
s
Soci
al S
pace
s
… <insert socnet> is
a great tool for meeting people. I can
check the stream of
people I followed, but
hadn’t met, to see if
anyone was nearby.”When I check into a
place, I can see if anyone else is there,
even if I don’t know
them, and say hello!”
Influence
Influence
Students who share certain
tastes in music and in
movies, but not in books,
are significantly likely to
befriend one another. “
… little evidence for the
diffusion of tastes among
Facebook friends.” … to shed light on the
mechanisms responsible for
observed network homogeneity and to provide
a statistically rigorous
assessment of the coevolution of cultural
tastes and social relationships.”
Profile
Profile Our friendships and
professional connections have moved online, making influence measurable for the first time in history.”
Enhanci
ng P
rofile
Enhanci
ng P
rofile
Raw numbers
Raw numbersRipples, retweets, favs
Ripples, retweets, favs
Influence score
Influence score List membership
List membershipUpvotes and likes
Upvotes and likes Probably not badges
Probably not badges
Soci
al C
apit
al
Soci
al C
apit
al
Connections within and between social networks.”
Real S
oci
al
Real S
oci
al
Capit
al
Capit
al
Cooperation.Collective results.The fruit of social
relations, consisting of
the expectative benefits derived from
the preferential treatment and cooperation between
individuals and groups.”
Your
Pock
et
Media
Your
Pock
et
Media
C
ult
ure
Cult
ure
You are where you
You are where you check in.check in. You are where you
You are where you lurk.lurk. You become what you
You become what you
watch.watch.Use these socnets and
Use these socnets and
you’re assimilated.
you’re assimilated.
Follo
w?
Follo
w?
And c
om
ment?
And c
om
ment?
Find me @topgold in
Find me @topgold in
many familiar places.
many familiar places.Read my blog for
Read my blog for more: more: http://www.insideview.ie
Listen: Listen: http://audioboo.fm/topgold
View: View: http://youtube.com/topgol
http://youtube.com/topgol
dd
#LI
Tgd
#LI
Tgd
Part of the Games
Part of the Games Development
Development curriculum at
curriculum at http://www.lit.ie