Post on 04-Jul-2020
The Power of Promotional Products
Insert Name Insert Title Insert Company Name
Promote your brand!
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Click HERE to begin viewing a cool new video on the Power of Promotional Products!
The Power of Promotional Products! Like it! Love it!
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What is a Promotional Product?
Items used to promote a product, service or company program including:
advertising specialties
premiums
incentives
business gifts
awards
prizes
commemoratives
other imprinted or decorated items
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Top 8 uses of Promotional Products
1.Promote goodwill/image 2.Reinforce marketing of existing products, services, facilities 3.Recognize employee performance 4.Generate sales leads 5.Promote trade show traffic 6.Introduce new products, services, facilities 7.Stimulate employee sales performance 8.Stimulate employee productivity
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Promotional Products: A $3 Billion Industry
Top Product Categories
1. Wearables 2. Writing Instruments 3. Bags 4. Calendars 5. Drinkware 6. Desk/Office Accessories 7. Recognition 8. Games 9. Housewares 10. Sporting Goods
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Traditional Advertising
Traditional advertising is fleeting! In order to remain competitive
and get noticed, advertisers
must explore alternative
marketing methods and turn
to the power of promotional
products for results!
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The “Supermarket” Economy
Today’s consumers are offered an overabundance of choices at every turn!
Promote your brand with promotional products and break through the clutter!
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The Ad Avoider
In a study conducted by Microsoft and Starcom, research
shows that 10 – 15% of adults between the ages of 17 and 35 go out of their way to dodge traditional advertising,
branding them “Ad Avoiders”.
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The Joy Of Technology
Promotional products are cool creative and fun!
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Before Twitter, before Facebook – even before texting! – there were promotional products! Unifying, rallying together communities, signaling preferences. Promotional products were the ORIGINAL SOCIAL MEDIA and because
they’re tangible they remain
THE REAL SOCIAL MEDIA!
The Promotional Product Difference
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Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Promotional products help to engage the client, leaving them with a lasting impression of your brand.
Other Advantages
Audience Focused
Tangible and long-lasting
Impact easily measured
Easily distributed (viral)
Higher perceived value
Complements targeted marketing
Complements other advertising media
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Promotional Products Are Memorable
Promotional products have the unique ability to build a relationship with consumers:
Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.
Your relationship with most other media begins when you see it and ends when you look away.
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Do You Remember…
How a yellow wrist band raised awareness and money for cancer research?
The mug you use, with the name of your favorite specialty shop where you buy your morning coffee?
When one fast food restaurant sold out of kid’s meals because of a bean bag toy?
You remember them, and so do others!
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Numbers Don’t Lie
According to a 2009 study, conducted by PPAI and fielded through MarketTools, Inc. :
More than half of consumers have a favorable impression of the advertiser on a promotional product
20% of consumers make a purchase after receiving a promotional product
83% of consumers could recall an advertiser from a promotional product
8 out of 10 people like receiving promotional products, while 7 out of 10 people find online advertising annoying
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Synergy (promotional products even play well with others!)
A study by Louisiana State University proves the addition of promotional products actually increases favorability ratings toward print and television ads.
Adding a promotional product to the media mix (print and
television) increased brand interest (69%) and a good impression of the brand (84%).
Integrating a promotional product with television and print also
increased referral value by 52% and message credibility by 60%.
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4 Steps to Maximize
The Effectiveness of Promotional Products
Identify Your Goals/Objectives
What kind of response am I looking for?
What do I want to accomplish?
What are all my product options?
How much do I have to spend on the products?
At what point will the response justify the budget?
Step 1:
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Beyond just selling products
Vast product resources
Latest trends, technologies and processes
Experienced advice
Saves you money
Experts in the industry
Enlist The Expertise Of A Promotional Consultant
Step 2:
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An overall campaign should include and incorporate at least some of the following considerations:
Program/campaign theme
Target audience
Intended response
Workable budget
Realistic timeline
Method of distribution
Step 3: Plan Your Campaign
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Did you meet your goals?
What worked? What didn’t work?
Did you accomplish anything you had not expected or planned on?
How can you improve the next campaign?
What would you do differently next time?
Step 4: Evaluate Your Campaign Results
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Additional Resources
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Keys to a successful promotional campaign
Contact a PPPC Promotional Consultant in your area. Visit www.pppc.ca to get started.
Research industry stats
Research award-winning case studies, available on the PPPC site
Promotional Product Professionals of Canada
Suppliers/Manufacturers: manufacture, import, decorate
products
Promotional Consultants: consult with clients (marketers) to
research, develop and deliver effective programs to achieve maximum results
www.pppc.ca
PPPC is the promotional products industry’s only
Canadian trade association offering Professional
Development, technology and tradeshows to it
more than 1,500 members comprised of those
who make and sell promotional products.
Thank you!