The Power of Promotional Products

Insert Name Insert Title Insert Company Name

Promote your brand!

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Click HERE to begin viewing a cool new video on the Power of Promotional Products!

The Power of Promotional Products! Like it! Love it!

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What is a Promotional Product?

Items used to promote a product, service or company program including:

advertising specialties

premiums

incentives

business gifts

awards

prizes

commemoratives

other imprinted or decorated items

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Top 8 uses of Promotional Products

1.Promote goodwill/image 2.Reinforce marketing of existing products, services, facilities 3.Recognize employee performance 4.Generate sales leads 5.Promote trade show traffic 6.Introduce new products, services, facilities 7.Stimulate employee sales performance 8.Stimulate employee productivity

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Promotional Products: A $3 Billion Industry

Top Product Categories

1. Wearables 2. Writing Instruments 3. Bags 4. Calendars 5. Drinkware 6. Desk/Office Accessories 7. Recognition 8. Games 9. Housewares 10. Sporting Goods

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Traditional Advertising

Traditional advertising is fleeting! In order to remain competitive

and get noticed, advertisers

must explore alternative

marketing methods and turn

to the power of promotional

products for results!

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The “Supermarket” Economy

Today’s consumers are offered an overabundance of choices at every turn!

Promote your brand with promotional products and break through the clutter!

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The Ad Avoider

In a study conducted by Microsoft and Starcom, research

shows that 10 – 15% of adults between the ages of 17 and 35 go out of their way to dodge traditional advertising,

branding them “Ad Avoiders”.

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The Joy Of Technology

Promotional products are cool creative and fun!

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Before Twitter, before Facebook – even before texting! – there were promotional products! Unifying, rallying together communities, signaling preferences. Promotional products were the ORIGINAL SOCIAL MEDIA and because

they’re tangible they remain

THE REAL SOCIAL MEDIA!

The Promotional Product Difference

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Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch. Promotional products help to engage the client, leaving them with a lasting impression of your brand.

Other Advantages

Audience Focused

Tangible and long-lasting

Impact easily measured

Easily distributed (viral)

Higher perceived value

Complements targeted marketing

Complements other advertising media

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Promotional Products Are Memorable

Promotional products have the unique ability to build a relationship with consumers:

Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.

Your relationship with most other media begins when you see it and ends when you look away.

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Do You Remember…

How a yellow wrist band raised awareness and money for cancer research?

The mug you use, with the name of your favorite specialty shop where you buy your morning coffee?

When one fast food restaurant sold out of kid’s meals because of a bean bag toy?

You remember them, and so do others!

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Numbers Don’t Lie

According to a 2009 study, conducted by PPAI and fielded through MarketTools, Inc. :

More than half of consumers have a favorable impression of the advertiser on a promotional product

20% of consumers make a purchase after receiving a promotional product

83% of consumers could recall an advertiser from a promotional product

8 out of 10 people like receiving promotional products, while 7 out of 10 people find online advertising annoying

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Synergy (promotional products even play well with others!)

A study by Louisiana State University proves the addition of promotional products actually increases favorability ratings toward print and television ads.

Adding a promotional product to the media mix (print and

television) increased brand interest (69%) and a good impression of the brand (84%).

Integrating a promotional product with television and print also

increased referral value by 52% and message credibility by 60%.

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4 Steps to Maximize

The Effectiveness of Promotional Products

Identify Your Goals/Objectives

What kind of response am I looking for?

What do I want to accomplish?

What are all my product options?

How much do I have to spend on the products?

At what point will the response justify the budget?

Step 1:

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Beyond just selling products

Vast product resources

Latest trends, technologies and processes

Experienced advice

Saves you money

Experts in the industry

Enlist The Expertise Of A Promotional Consultant

Step 2:

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An overall campaign should include and incorporate at least some of the following considerations:

Program/campaign theme

Target audience

Intended response

Workable budget

Realistic timeline

Method of distribution

Step 3: Plan Your Campaign

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Did you meet your goals?

What worked? What didn’t work?

Did you accomplish anything you had not expected or planned on?

How can you improve the next campaign?

What would you do differently next time?

Step 4: Evaluate Your Campaign Results

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Additional Resources

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Keys to a successful promotional campaign

Contact a PPPC Promotional Consultant in your area. Visit www.pppc.ca to get started.

Research industry stats

Research award-winning case studies, available on the PPPC site

Promotional Product Professionals of Canada

Suppliers/Manufacturers: manufacture, import, decorate

products

Promotional Consultants: consult with clients (marketers) to

research, develop and deliver effective programs to achieve maximum results

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PPPC is the promotional products industry’s only

Canadian trade association offering Professional

Development, technology and tradeshows to it

more than 1,500 members comprised of those

who make and sell promotional products.

Thank you!