The Power of Community: Turning Your Online Research Community into a Strategic Company Asset

Post on 07-Jan-2017

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Transcript of The Power of Community: Turning Your Online Research Community into a Strategic Company Asset

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

Gen Z is having a party….will you be invited?

@tomderuyck @stinus230

@tomderuyck

Insighting Developing

Optimizing Implementing

BusinessObjectives

@stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck

Conversations from external stakeholders

Con

vers

atio

ns fr

om in

tern

al s

take

hold

ers

Proudcompany

Conversationcompany

Boringcompany

Adoredcompany

Communication is key!

@stinus230

@tomderuyck

Internal

@stinus230

@tomderuyck

Internal

@stinus230

@tomderuyck

Internal

@stinus230

@tomderuyck

Internal

@stinus230

@tomderuyck @stinus230

THE INSIGHT ACTIVATION STUDIO

INTRODUCING

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START FROM INSIGHTS

ADD YOUR OBSERVATIONS & IDEAS

@tomderuyck @stinus230

@tomderuyck

External

@stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

@tomderuyck @stinus230

It’s an EVOLUTION, not a REVOLUTION!

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Sharing IS caring

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@tomderuyck @stinus230

@tomderuyck @stinus230

+61 2 8354 4800

directionfirst.com

DIRECTION FIRST

10 Elizabeth Street

Paddington, NSW,

2021, Australia

+61 2 8354 4800

+61 2 9357 1666

info@directionfirst.com

linkedin.com/company/direction-first

@directionfirst