Post on 16-Apr-2017
A presentation by
COLORS ARE VITAL TO THE SUCCESS OF YOUR BRAND
The color palette for your brand should be determined only after research of your
target audience…
How easy would it be for a new business owner to simply pick their favorite colors
for the brand?
The colors chosen for your brand should tie along with the...
+ purpose + personality
The colors chosen for your brand should tie along with the...
+ purpose + personality
you want to convey to your customers
Imagine if the whole world was blue.
+ trees were blue + grass was blue
+ your skin was blue
Imagine if the whole world was blue.
+ trees were blue + grass was blue
+ your skin was blue
+ EVERYTHING
BLUE
Allow me to help you get an idea of the type of colors best for your brand.
You probably have an idea, but it’s usually not as apparent as it may seem.
Yellow or …Your colors should reflect pastels and
should be gender neutral.
Yellow Green or …Your colors should reflect pastels and
should be gender neutral.
Bright Pinks or Bright Greens
…Your colors should reflect the Hawaiian community.
Red is a bold, strong color associated with motivation and a desire to take action.
Tangaroa is a deep blue color. Dark blues instill trust and authority while still
maintaining stability.
We are trustworthy, highly motivated and action-oriented, yet still stable and strong.
Our colors reflect how we have positioned ourselves and our promise to our
customers.
We get an idea of a person by whatthey’re wearing and the colors they
use when presenting themselves.
These colors should relate to the brand’s target audience and still be visually appealing.
During research, it should be determined by the demographic of the your primary audience and the colors that most
influence them.
These colors will be everywhere in your business…
+ collateral+ logo design
These colors will be everywhere in your business…
+ websites
+ collateral+ logo design
These colors will be everywhere in your business…
+ websites
+ collateral+ logo design
+ social media
These colors will be everywhere in your business…
+ websites
+ collateral+ logo design
+ social media
+ packaging
These colors will be everywhere in your business…
+ websites
+ collateral+ logo design
+ social media
+ packaging
+ Et Cetera
If it turns out the colors are not depicting what you had in mind, you’ll have to start over
and that can be costly.
…The colors chosen for the brand should relate all of the brand’s personality to its target
audience.
The colors should also be used in all forms of business material to create consistency
throughout the brand.
Build your brand to greatness and elevate it above and beyond your
competition!
:We elevate meaningful brands so that they
can elevate the lives of those they serve.