Welcome to the Revolution

By Jamie Turner

Founder, 60SecondMarketer.comCo-Author, How to Make Money with Social Media and Go Mobile

Jamie Turner

Jamie Turner

Jamie Turner

Agenda

•Key Facts

•How Consumers Connect Digitally

•3 Fundamentals of Human Behavior

•6 Predictions for Healthcare

•Applause and Standing Ovation

1 minute

Agenda Item Time Allotment

1 minute

1 minute

1 minute

26 minutes

Mobile Marketing Facts and Figures

Download at 60SecondMarketer.com/blog

Mobile Marketing Facts and Figures

• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)

Download at 60SecondMarketer.com/blog

Mobile Marketing Facts and Figures

• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)

• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)

Download at 60SecondMarketer.com/blog

Mobile Marketing Facts and Figures

• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)

• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)

• The iPhone grew at 10x the rate of AOL. The iPad grew at 3x the rate of the iPhone (which would be 30x the rate of AOL) (Source: 60 Second Marketer)

Download at 60SecondMarketer.com/blog

How We Use Digital to Connect, Communicate

and Congregate

Inspired by Mary Meeker, Kleiner Perkins Caufield Byers and Jeanne Hopkins, SmartBear

We Used to Take Pictures This Way...

Now, We Take Pictures This Way....

We Used to Take Notes This Way...

Now, We Take Notes This Way....

We Used to Surf the Web This Way...

Now, We Surf the Web This Way...

We Used to Read Newspapers This Way...

Now, We Read Newspapers This Way....

We Used to Listen to Music This Way...

Now, We Listen to Music This Way....

We Used to Play Games This Way...

Now, We Play Games This Way....

We Used to Watch Video This Way...

Now, We Watch Video This Way....

We Used to Navigate This Way...

Now, We Navigate This Way....

We Used to Get Discounts This Way...

Now, We Get Discounts This Way....

We Used to Shop This Way...

Now, We Shop This Way....

We Use to Re-Fill Prescriptions This Way...

Now, We Re-Fill Prescriptions This Way....

3 Fundamentals of Human Behavior

Fundamental #1People connect with brands and organizations emotionally, then rationalize that connection with logic

Fundamental #2Women have 25% more connections between the right hemisphere and the left hemisphere than men

Fundamental #2Women have 25% more connections between the right hemisphere and the left hemisphere than men

Fundamental #2Women have 25% more connections between the right hemisphere and the left hemisphere than men

Fundamental #3There’s only one reason we connect digitally

5 Digital Predictions

1. QR Codes will Die. Google Goggles will Live.

1. QR Codes will Die. Google Goggles will Live.

1. QR Codes will Die. Google Goggles will Live.

Jamie’s Neanderthal Exhibit Photo

1. QR Codes will Die. Google Goggles will Live.

Jamie’s Neanderthal Exhibit Photo Jamie’s High School Yearbook Photo

1. QR Codes will Die. Google Goggles will Live.

2. Augmented Reality will Go Mainstream

2. Augmented Reality will Go Mainstream

3. We’ll Begin Designing Mobile First

Today

Tomorrow

4. Scientific Research will Go Mobile

"For the first time, we are able to measure adolescents' electrodermal responses in the classroom where they are comfortable and can move freely, thanks to the Q Sensor's small, wire free form factor."

-- Amanda Wild, Newcastle University

5. Secure Data Storage Issue will be Resolved

6. Appointments and Consultations will Go Mobile

Jamie Turner

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Contact me:Jamie.Turner@60SecondMarketer.com678-313-3472