Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution
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The second screen & the real-time marketing revolution TANIA SEIF Head of Social Marketing, Coral
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Presentation by Tania Seif, Head of Social Marketing, Coral
Transcript of Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution
![Page 1: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/1.jpg)
The second screen & the
real-time marketing
revolution TANIA SEIF Head of Social Marketing, Coral
![Page 2: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/2.jpg)
All this technology is making us antisocial…
![Page 3: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/3.jpg)
Defining second screening
Media Meshing Doing something related to the
programme
Media Stacking Doing something separate to the
content on screen
Source: Forbes for Business
![Page 4: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/4.jpg)
Live & reacting
![Page 5: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/5.jpg)
Source: Carat Consumer Panel (n=11,000); The Drum
![Page 6: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/6.jpg)
Organic reach on content is low
![Page 7: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/7.jpg)
A fan as a content carrier
![Page 8: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/8.jpg)
Joining is easier than creating…
![Page 9: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/9.jpg)
Is Twitter winning at real-time?
Source: @rhyshillman
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Moment marketing…
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Is Twitter winning at real-time?
![Page 12: Mobile Gambling Summit | The Second Screen and the Real Time Marketing Revolution](https://reader033.fdocuments.net/reader033/viewer/2022051817/5479b9965806b571048b46e3/html5/thumbnails/12.jpg)
The lesson for paid
Get people talking Fit for channel creative Sync to viewing
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