The Job Search in 2017

HELLO!I am Fenella AmarasingheCareer Education SpecialistRyerson Career Centre

Agenda● What’s trending?

● SWOT analysis

● Discussion

What’s trending?Resumes, Personal Branding, Interviews

RESUMES:visual, Digital, stand-out from the crowd

Infographic Resumes

● Not for all audiences

● Complement to conventional resume, not necessarily replacement

● Choose shades of a colour - blues and greens convey trust

● Keep it simple and easy to digest with a quick scan

● Tell a story

● Include a call to action

Video CV

● Keep it short - 30 - 90 seconds

● Tailor to audience

● Show, don’t just tell

● Keep professional -attire, language, space

● Get feedback from peers, family, professionals

Multi-dimensional Attention Grabbers

Video Game Resumes

Social Resumes,

Personal Website,

Online Portfolios,

Social Media Hubs

QR Codes

Interviews:Video,Testing, Digital portfolios

18%According to Harvard Business Review

of employers use psychometric testing to screen candidates. This number is growing at a rate of 10% -15% year over year.

“Over 70% of companies currently use video technology somewhere in their recruiting process.”

- Catherine Fennell CEO of videoBIO

Showing portfolios on tablets

Personal Branding:Social Media

Leverage SoMe

92%Employers use social media in recruiting process

Source: Jobvite Social Recruiting Survey 2015

87%Used LinkedIn

55%Used Facebook

47%Used Twitter

● 51% Looking at whether candidate is a culture fit

● 45% assessing candidate's qualifications

● 45% want to see creativity

Top 3 things employers

look for in SoMe profiles:

Source: Jobvite Social Recruiting Survey 2015

467+ millionRegistered members worldwide

13+ millionMembers in Canada

Linked

Source: LinkedIn, 2016

6.5+ millionJobs posted

38% of Tweets coming out of Fortune 500 companies are about job openings.

Source: Software Advice Survey 2014

1.86 billion users worldwide Source: Zephoria Digital Marketing 2017

New Jobs on Facebook feature● Employers can post

opportunities for free

● Sends application as a direct message to employers

● Used by over 200 million users monthly

● Take pictures, add filters, record short videos, add text and drawings, create stories

● Sent to controlled recipients -messages last for 1 - 10 seconds before being deleted

● Create custom Geofilters

Key Elements of a Personal Brand● Define● Differentiate ● Deliver

What is personal branding?

Don’t

Do● Post examples of knowledge,

experience, involvement

● Include visual content

● Be consistent

● Join and engage in groups

● SoMe audit

Examples of SoMe Personal Brands

SWOT Strengths

Opportunities

Weaknesses

Threats

Discussion● What strategies/resources can be used to

support clients/students to navigate these

trends?

● What are the potential barriers/challenges

students/clients may face?

Strengths Weaknesses

● Easy to consume visual metrics

● Demonstrate digital literacy

● Showcase range of skills

● Can stand out from the crowd

● Not for all industries or audiences

● Costs time/money

● Implicit bias and discrimination

● Applicant Tracking Systems

● Some HR pros simply dislike non-traditional resumes

Unconventional Resumes

THANKS!Any questions?You can find me at @famarasinghe1