The Job Search in 2017 - contactconference.ca€¦ · The Job Search in 2017. HELLO! I am Fenella...
Transcript of The Job Search in 2017 - contactconference.ca€¦ · The Job Search in 2017. HELLO! I am Fenella...
The Job Search in 2017
HELLO!I am Fenella AmarasingheCareer Education SpecialistRyerson Career Centre
Agenda● What’s trending?
● SWOT analysis
● Discussion
What’s trending?Resumes, Personal Branding, Interviews
RESUMES:visual, Digital, stand-out from the crowd
Infographic Resumes
● Not for all audiences
● Complement to conventional resume, not necessarily replacement
● Choose shades of a colour - blues and greens convey trust
● Keep it simple and easy to digest with a quick scan
● Tell a story
● Include a call to action
Video CV
● Keep it short - 30 - 90 seconds
● Tailor to audience
● Show, don’t just tell
● Keep professional -attire, language, space
● Get feedback from peers, family, professionals
Multi-dimensional Attention Grabbers
Video Game Resumes
Social Resumes,
Personal Website,
Online Portfolios,
Social Media Hubs
QR Codes
Interviews:Video,Testing, Digital portfolios
18%According to Harvard Business Review
of employers use psychometric testing to screen candidates. This number is growing at a rate of 10% -15% year over year.
“Over 70% of companies currently use video technology somewhere in their recruiting process.”
- Catherine Fennell CEO of videoBIO
Showing portfolios on tablets
Personal Branding:Social Media
Leverage SoMe
92%Employers use social media in recruiting process
Source: Jobvite Social Recruiting Survey 2015
87%Used LinkedIn
55%Used Facebook
47%Used Twitter
● 51% Looking at whether candidate is a culture fit
● 45% assessing candidate's qualifications
● 45% want to see creativity
Top 3 things employers
look for in SoMe profiles:
Source: Jobvite Social Recruiting Survey 2015
467+ millionRegistered members worldwide
13+ millionMembers in Canada
Linked
Source: LinkedIn, 2016
6.5+ millionJobs posted
38% of Tweets coming out of Fortune 500 companies are about job openings.
Source: Software Advice Survey 2014
1.86 billion users worldwide Source: Zephoria Digital Marketing 2017
New Jobs on Facebook feature● Employers can post
opportunities for free
● Sends application as a direct message to employers
● Used by over 200 million users monthly
● Take pictures, add filters, record short videos, add text and drawings, create stories
● Sent to controlled recipients -messages last for 1 - 10 seconds before being deleted
● Create custom Geofilters
Key Elements of a Personal Brand● Define● Differentiate ● Deliver
What is personal branding?
Don’t
Do● Post examples of knowledge,
experience, involvement
● Include visual content
● Be consistent
● Join and engage in groups
● SoMe audit
Examples of SoMe Personal Brands
SWOT Strengths
Opportunities
Weaknesses
Threats
Discussion● What strategies/resources can be used to
support clients/students to navigate these
trends?
● What are the potential barriers/challenges
students/clients may face?
Strengths Weaknesses
● Easy to consume visual metrics
● Demonstrate digital literacy
● Showcase range of skills
● Can stand out from the crowd
● Not for all industries or audiences
● Costs time/money
● Implicit bias and discrimination
● Applicant Tracking Systems
● Some HR pros simply dislike non-traditional resumes
Unconventional Resumes
THANKS!Any questions?You can find me at @famarasinghe1